Business Confidence Survey Begins Go back »

2010-03-05 | All chapters

Beijing, 3 March 2010. The European Union Chamber of Commerce in China this week begins its seventh annual Business Confidence Survey to gather the views and opinions of the Chamber’s member companies on the current business environment in China. Once again this year, the European Chamber is working with Roland Berger Strategy Consultants to develop and produce the survey.

Joerg Wuttke, President of the European Chamber, noted, “China’s market growth over the last year has been impressive and in this year’s survey we want to track how companies are adapting their strategies in response to this shifting dynamic. At the same time, we also aim to assess the new and evolving challenges that our members are facing in this market, and how these challenges are impacting their businesses. We believe that these insights will be valuable not only for our members, but also for policy makers in China and Europe.”

The Business Confidence Survey has been developed to provide information and analysis about the current business environment for European companies in China, as well as to identify in-depth reasons behind the business strategies that European companies have adopted here and the challenges of their operations in China.

In addition to tracking responses to the evolving market conditions in Europe and China, this year’s survey will also address:
Financial Performance over the last year
Regulatory Environment and Outlook in China
Company Strategies for the Coming Year

Charles-Edouard Bouée, President of Roland Berger Strategy Consultants Asia, said, “China remains high on the agenda of European companies. To generate first-hand information about this promising market, this year's survey design includes more in-depth analysis and sets out to discover reasons behind decisions. It will reflect how companies fared through the crisis as well as how European businesses assess their future prospects, offering us information that can help determine next steps for companies already doing business in China and for those who are still thinking about how to get a foothold."

The online questionnaire has today been distributed to all current members of the European Chamber, and responses will be gathered over the coming weeks. Using the results of the survey, analysts at the European Chamber and Roland Berger Strategy Consultants will develop a comprehensive summary of the operating environment for European companies in China, and the findings will made public in a bilingual print publication that will be launched in June 2010.

Martin Reidy, National Director of Marketing, Membership and Communications
European Union Chamber of Commerce in China
Phone: +86 (01)6462 2066
E-mail: Mreidy@euccc.com.cn
Website: www.europeanchamber.com.cn

Susanne Hoffmann, International PR Manager
Roland Berger Strategy Consultants
Phone: +86 (0)21 5298 6677-825
Mobile:+86 1378 8993 272
E-mail: Susanne_Hoffmann@cn.rolandberger.com
Website: www.rolandberger.com.cn

About the European Union Chamber of Commerce in China

The European Union Chamber of Commerce in China was founded by 51 European member
companies on 19th October 2000. The European Chamber was established to give European
businesses a common voice across different business sectors, nationalities and regions of China. More than eight years after its foundation, the European Chamber now has more than 1400 members and is active in eight cities: Beijing, Chengdu, Nanjing, Pearl River Delta (Guangzhou and Shenzhen), Shanghai, Shenyang and Tianjin. The Chamber is recognized by the European Commission and the Chinese authorities as the authoritative and independent voice of European business in China.

The Chamber is built around 33 Working Groups and Forums, bringing together senior executives who engage in strategic discussions ranging from market access to the evolution of the business environment in China. Through regular dialogues with both the Chinese and European government, the Chamber conveys the operational business concerns of European companies and makes suggestions for improvements to policy-makers.

About Roland Berger Strategy Consultants Greater China

The Chinese market is a key pillar of Roland Berger Strategy Consultants' international expansion.Since our entry into the China market in 1984, the consultancy has grown rapidly: The four Chinese offices (Shanghai, Beijing, Hong Kong and Taipei) now have over 200 people dedicated to working extensively with both leading Chinese and international companies.

As the only consulting firm of European origin among the global Top 5, Roland Berger Strategy Consultants has built its expertise on its extensive experience working with clients on complex business cases for 40 years. Outstanding strategic analysis and in-depth knowledge on implementation measures are the strengths of the company's consulting approach. Roland Berger consultants combine their analytical and strategic know-how within a diverse company setting to help clients in China successfully master their unique challenges.