How can the growing popularity of sports be leveraged by businesses? How can all types of companies use sports to enhance and position their brands? Cross-industry collaboration has brought value and proven successful for many companies in China. What creative ideas can be sparked when collaborating with sports?

• 2019-12-12 | 14:00 - 16:00
• European Chamber Office Beijing, Room C405

On 22nd August the Shanghai Chapter of the European Union Chamber of Commerce in China hosted its event “Making Sense of HR in China: How to Handle Mass Layoff in China” – in response to interest from participants, on 27th November, from 15:30 to 17:05, at the European Chamber Shanghai Office, we are hosting a second event on mass-scale layoffs with a focus on what happens after the downsizing is implemented and the news are out in the world.

• 2019-11-27 | 15:30 - 17:05
• European Chamber Shanghai Office, Shui On Plaza, Unit 2204

Brands use social media platforms to connect with their audience, increase sales and drive website traffic to attract potential customers. In this event, our speakers we will cover two main social media platforms, TikTok and WeChat.
Since its launch in 2016, TikTok’s user base has grown to include more than 500 million people and over one billion-downloads mark. WeChat counts over one billion active monthly users – a threshold it crossed in the early days of 2018. Social media apps is without a doubt an essential component of a successful digital marketing strategy in China. It’s one of the most usual mediums to boost your brand’s awareness and reputation online — where first impressions are made. More likes, shares, and followers are all good for your company’s reputation, but social media platform also has the potential to provide more value to your business if used with the right strategy, converting fans into customers.

• 2019-10-18 | 15:00 - 17:00
• European Chamber Shanghai Office, Shui On Plaza, Unit 2204

With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405

Digital technology is being applied to almost every part of a company’s value chain. In terms of marketing, digitalization plays a vital role in improving customer experience, making better decisions, and ultimately driving growth. In the ever more competitive and constantly changing business environment, marketing departments are expected to contribute more to companies’ overall performance.

• 2019-07-25 | 14:00 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

本课程将通过优质的成功案例，精心总结的实用技巧，互动的现场训练，分享微信文案各个环节的技巧，来帮助学员快速提高企业微信公号的文案写作能力。

• 2019-06-01 | 08:30 - 17:30
• Unit 2817, 28/F, Tower A,

Social media age, potential crisis is every where, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.

• 2019-05-30 | 14:00 - 17:00
• European Chamber Shanghai Office

政府事务公关是一个正规而专业的领域，也并非是一门“玄学”，它是公共关系、传播学和危机公关交错之间的一个细分领域，完全可以通过规划和管理，做到日常工作化，具体执行化。

• 2019-05-30 | 09:00 - 12:00
• Turkish Airlines Inc.,Room 6107, Citic Plaza

乌兰老师将从本节课开始，带领企业学员们系统化的认知和学习品牌，学习创新的有效之道，学习如何全面的将品牌与企业战略和大环境的趋势相结合并获得品牌及商业发展的效果。

• 2019-05-30 | 14:00 - 17:00
• Turkish Airlines Inc.,Room 6107, Citic Plaza

What are the best practices that brands can employ to leverage WeChat as an effective E-commerce platform, and how can brands further leverage WeChat for B2B marketing? The European Chamber Marcom Forum is delighted to invite Jenny Chen, Co-founder at WalktheChat, to share WeChat E-commerce trends and B2B case studies. In addition to a presentation there will also be time set aside for audience Q&A.

• 2019-05-23 | 14:00 - 16:00
• European Chamber Office Beijing, Room C405