The Agriculture, Food and Beverage Working Group and the Marketing and Communications Forum are delighted to invite you to attend a discussion on food fraud and organisation resilience in the food sector, which will take place on Tuesday, 9th April 2019, from 09:00 to 11:40.

Food fraud includes adulteration (specifically dilution, substitution, concealment, unapproved enhancements), mislabeling, gray market (including diversion, parallel trade, etc.), smuggling, theft, and counterfeiting. There is an emphasis on public health dangers or vulnerabilities. Each type of incident could lead to a public health threat, and thus how best to control food fraud is becoming more important globally.

Organisation resilience in the food sector attempts to address all aspects – Products, Process, People, Operational Resilience, Information Security Resilience, Supply Chain Resilience, and all the associated pain points which are embedded in the 16 key elements of The BSI Organizational Resilience Index.

• 2019-04-09 | 09:00 - 11:40
• European Chamber Shanghai Office

In this workshop, we will look into the most prominent characteristics and trends of leading Chinese social platforms, and how the evolution is paving new ways of thinking and marketing funnel for brands. We will also examine the changing behavior of today’s social media users, understanding how they consume and interact with content and key opinion leaders.

• 2019-03-28 | 14:00 - 17:00
• Aon, 怡安翰威特咨询有限公司深圳分公司

The European Chamber Marcom Forum is delighted to invite Ms Yu Yue, Director of Brunswick Group, and Mr Liu Meng, Senior Vice President of Corporate & Public Affairs practice at Weber Shandwick to discuss crisis management in this new era, as well as share China-specific case studies relevant to organizations across a range of industries.

• 2019-03-25 | 14:00 - 16:00
• European Chamber Office Beijing, Room C411A

For enterprises, B2C or B2B enterprises, offline events are the basic skills. For PR, offline events are part of corporate brand building, which include media relationship management, investor relationship management, and partnership management. Events should focus on contents and high end.

For marketing personnel, offline events is a must for launching new products and finding new market, focusing on buyers and conversion rate.

• 2019-03-01 | 09:00 - 17:00
• 远古邪恶

中国的媒体传播长期以来是单向的，读者反馈机制不健全的。只到2009年新浪微博兴起，微博是中国新媒体时代的开端，真正为每一个独立的人提供了一个面向大众发声的渠道。随着微信公众号+朋友圈的出现，进一步使得每个独立个体都具备了“广播”的能力和工具，也使得个体的意见有了传播的可能性。手机app的大规模兴起，促使更多的内容平台重视了个体带来的社交和传播的流量，比如知乎、豆瓣等。而职业类社交app的兴起，如领英、脉脉，更让员工有机会把曾经的企业内幕暴露于大众之下。

这种技术手段的改变，直接带来的后果就是：危机一旦出现，很有可能通过社交媒体实现快速传播，一旦进入到个体层面的自主传播，危机对于企业品牌的危害就直达个体层面，同时很有可能因企业的不当应对，引发二次甚至三次传播。对此，我们可以称为：不作不死，且作且死，覆水难收。

移动时代的危机传播具有：几何级数的传播速度、跨圈层的传播范围、衍生话题的不可预知等特性。

曾经的单一信源的传播形式下，企业只需要搞好媒体关系就可以预防大规模的舆论危机。然而在移动时代，蝴蝶效应确实存在，任何个人的爆料都可能引发一起大规模的舆论危机，案例太多了。危机已经不止是预警预防了，而是防不胜防，在这种情况下，进一步提高对移动传播环境下的舆论危机的传播特点的了解就非常必要，同时，也需要掌握和了解相关的解决办法。

• 2019-02-28 | 09:00 - 17:00
• 广州市 HiD 行铭室内设计工程有限公司

Video has emerged as the most powerful way to promote your product, service or brand. Up to 95% of viewers remember the key brand message after watching a video as compared to reading a text ad (Neilson). And according to Forbes, up to 64% of consumers purchase a product after watching a video. This training will guide marketing professionals to develop a powerful visual strategy for your company and brand.

• 2019-02-26 | 14:00 - 17:00
• Room Yaji, Guofeng Gallery, Galaxy World 星河WORLD 国风艺术馆 雅集厅

At the last MarCom event of 2016, we’re delighted to invite Dr. Xu Mingqiang, Chief Technology Officer of Microsoft Greater China Region and Mr. Boris Sun, Head of Operation and Product of xAd China to present cloud and machine learning in marketing and the power of location.

• 2016-12-16 | 10:00 - 12:00
• European Chamber Beijing Office C411A

On 13th October, the British Chamber, European Chamber and American Chamber would like to bring all Marketing & Communications professionals together for a night of industry focussed networking at The Opposite House, Sanlitun.

• 2016-10-13 | 18:30 - 20:00
• Bei Space, The Opposite House, Sanlitun

Marketing is an important pillar of corporate success, but CEO and marketing priorities are often not aligned which can lead to the marketing function becoming less influential or sidelined altogether. This disconnect between CEOs and marketers also generate increased skepticism and doubt among board members as to the real commercial value that marketing can bring.

• 2016-09-09 | 14:30 - 16:30
• Kempinski Hotel Beijing Lufthansa Center, 3rd Floor, Hangzhou Room

Winning in today’s environment, where technological change is accelerating faster than ever, will require retail leaders to shift their thinking once again. It’s not about bricks-and-mortar versus digital or omnichannel models. It’s not even about embracing the impact of digital. China is undergoing major transformations and the Chinese consumer landscape is evolving rapidly.

• 2016-08-25 | 14:00 - 18:30
• Regal International East Asia Hotel