How can the growing popularity of sports be leveraged by businesses? How can all types of companies use sports to enhance and position their brands? Cross-industry collaboration has brought value and proven successful for many companies in China. What creative ideas can be sparked when collaborating with sports?

• 2019-12-12 | 14:00 - 16:00
• European Chamber Office Beijing, Room C405

On 22nd August the Shanghai Chapter of the European Union Chamber of Commerce in China hosted its event “Making Sense of HR in China: How to Handle Mass Layoff in China” – in response to interest from participants, on 27th November, from 15:30 to 17:05, at the European Chamber Shanghai Office, we are hosting a second event on mass-scale layoffs with a focus on what happens after the downsizing is implemented and the news are out in the world.

• 2019-11-27 | 15:30 - 17:05
• European Chamber Shanghai Office, Shui On Plaza, Unit 2204

Brands use social media platforms to connect with their audience, increase sales and drive website traffic to attract potential customers. In this event, our speakers we will cover two main social media platforms, TikTok and WeChat.
Since its launch in 2016, TikTok’s user base has grown to include more than 500 million people and over one billion-downloads mark. WeChat counts over one billion active monthly users – a threshold it crossed in the early days of 2018. Social media apps is without a doubt an essential component of a successful digital marketing strategy in China. It’s one of the most usual mediums to boost your brand’s awareness and reputation online — where first impressions are made. More likes, shares, and followers are all good for your company’s reputation, but social media platform also has the potential to provide more value to your business if used with the right strategy, converting fans into customers.

• 2019-10-18 | 15:00 - 17:00
• European Chamber Shanghai Office, Shui On Plaza, Unit 2204

At the last MarCom event of 2016, we’re delighted to invite Dr. Xu Mingqiang, Chief Technology Officer of Microsoft Greater China Region and Mr. Boris Sun, Head of Operation and Product of xAd China to present cloud and machine learning in marketing and the power of location.

• 2016-12-16 | 10:00 - 12:00
• European Chamber Beijing Office C411A

Marketing is an important pillar of corporate success, but CEO and marketing priorities are often not aligned which can lead to the marketing function becoming less influential or sidelined altogether. This disconnect between CEOs and marketers also generate increased skepticism and doubt among board members as to the real commercial value that marketing can bring.

• 2016-09-09 | 14:30 - 16:30
• Kempinski Hotel Beijing Lufthansa Center, 3rd Floor, Hangzhou Room

Invite of Workshop and Networking Cocktail/Dinner for EU AGRI Commissioner Mr. Phil Hogan

• 2016-04-16 | 15:00 - 21:00
• Hyatt on the Bund Hotel

At this seminar, Bruce Fu, Director of APCO Worldwide, Sherry Gong, Counsel of Hogan Lovells and Iglika Yakova, First Secretary of EU Delegation Trade Section will interpret the regulations and share their views on how this might impact your business, clients and online publishing in general.

• 2016-03-24 | 15:30 - 17:30
• Four Seasons Hotel, 3rd Floor, TANG I