With user-generated content gaining much more influence, some cases of overzealous consumer activism can damage brands’ reputation significantly overnight. When such improper rights protection affects brands, the communication strategy to deal with consumers and media is vital to protect a brand’s reputation and defuse crisis.

• 2019-09-25 | 10:00 - 12:00
• European Chamber Office Beijing, Room C405

Digital technology is being applied to almost every part of a company’s value chain. In terms of marketing, digitalization plays a vital role in improving customer experience, making better decisions, and ultimately driving growth. In the ever more competitive and constantly changing business environment, marketing departments are expected to contribute more to companies’ overall performance.

• 2019-07-25 | 14:00 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre

Social media age, potential crisis is every where, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.

• 2019-05-30 | 14:00 - 17:00
• European Chamber Shanghai Office

What are the best practices that brands can employ to leverage WeChat as an effective E-commerce platform, and how can brands further leverage WeChat for B2B marketing? The European Chamber Marcom Forum is delighted to invite Jenny Chen, Co-founder at WalktheChat, to share WeChat E-commerce trends and B2B case studies. In addition to a presentation there will also be time set aside for audience Q&A.

• 2019-05-23 | 14:00 - 16:00
• European Chamber Office Beijing, Room C405

In this workshop, we will look into the most prominent characteristics and trends of leading Chinese social platforms, and how the evolution is paving new ways of thinking and marketing funnel for brands. We will also examine the changing behavior of today’s social media users, understanding how they consume and interact with content and key opinion leaders.

• 2019-03-28 | 14:00 - 17:00
• Aon, 怡安翰威特咨询有限公司深圳分公司

The European Chamber Marcom Forum is delighted to invite Ms Yu Yue, Director of Brunswick Group, and Mr Liu Meng, Senior Vice President of Corporate & Public Affairs practice at Weber Shandwick to discuss crisis management in this new era, as well as share China-specific case studies relevant to organizations across a range of industries.

• 2019-03-25 | 14:00 - 16:00
• European Chamber Office Beijing, Room C411A

We will be joined by two experienced communications professionals. Charles Shen, EVP of Corporate & Public Affairs at Weber Shandwick and Geoff Li, Director of Public Relations at GE, will both share their insights on how you can effectively manage a crisis in today’s China.

• 2016-04-28 | 16:00 - 18:00
• European Chamber Beijing Office C411A

Andrew Schorr from Grata and Matthew Brennan from China Channel will go further in depth on a variety of practical topics related to WeChat.

• 2016-01-29 | 14:00 - 16:00
• European Chamber Office Beijing, 4th Floor, Room C411A