Digital technology is being applied to almost every part of a company’s value chain. In terms of marketing, digitalization plays a vital role in improving customer experience, making better decisions, and ultimately driving growth. In the ever more competitive and constantly changing business environment, marketing departments are expected to contribute more to companies’ overall performance.

• 2019-07-25 | 14:00 - 16:00
• European Chamber Beijing Chapter, 4th Floor, Office C405, Lufthansa Centre