For enterprises, B2C or B2B enterprises, offline events are the basic skills. For PR, offline events are part of corporate brand building, which include media relationship management, investor relationship management, and partnership management. Events should focus on contents and high end.

For marketing personnel, offline events is a must for launching new products and finding new market, focusing on buyers and conversion rate.

• 2019-03-01 | 09:00 - 17:00
• 远古邪恶

European Chamber China, together with 14 other leading Chambers, is delighted to invite you to the All-Chamber Welcome Back Networking Night at JW Marriott Hotel on Thursday, February 28th.

• 2019-02-28 | 18:00 - 20:30
• JW Marriott Beijing, Asia Bistro

Management training

• 2019-02-28 | 09:00 - 17:30
• Room Lido 1, 2F, Sheraton Chengdu Lido Hotel 成都天府丽都喜来登饭店 二楼丽都一厅

The European Union Chamber of Commerce in China Shenyang Chapter is honored to invite you to the AC members & General Manager Breakfast from 7:30 to 9:30, 28th （Thursday）February 2019 at Sofitel Shenyang Lido. 欧盟商会沈阳分会有幸邀请您于2019年2月28日 (周四) 上午7:30至9:30在沈阳丽都索菲特酒店参加为AC会员与总经理准备的早餐会。

• 2019-02-28 | 07:30 - 09:30
• Room Zhu, 2nd floor, Sofitel Shenyang Lido 沈阳丽都索菲特酒店二楼竹厅

中国的媒体传播长期以来是单向的，读者反馈机制不健全的。只到2009年新浪微博兴起，微博是中国新媒体时代的开端，真正为每一个独立的人提供了一个面向大众发声的渠道。随着微信公众号+朋友圈的出现，进一步使得每个独立个体都具备了“广播”的能力和工具，也使得个体的意见有了传播的可能性。手机app的大规模兴起，促使更多的内容平台重视了个体带来的社交和传播的流量，比如知乎、豆瓣等。而职业类社交app的兴起，如领英、脉脉，更让员工有机会把曾经的企业内幕暴露于大众之下。

这种技术手段的改变，直接带来的后果就是：危机一旦出现，很有可能通过社交媒体实现快速传播，一旦进入到个体层面的自主传播，危机对于企业品牌的危害就直达个体层面，同时很有可能因企业的不当应对，引发二次甚至三次传播。对此，我们可以称为：不作不死，且作且死，覆水难收。

移动时代的危机传播具有：几何级数的传播速度、跨圈层的传播范围、衍生话题的不可预知等特性。

曾经的单一信源的传播形式下，企业只需要搞好媒体关系就可以预防大规模的舆论危机。然而在移动时代，蝴蝶效应确实存在，任何个人的爆料都可能引发一起大规模的舆论危机，案例太多了。危机已经不止是预警预防了，而是防不胜防，在这种情况下，进一步提高对移动传播环境下的舆论危机的传播特点的了解就非常必要，同时，也需要掌握和了解相关的解决办法。

• 2019-02-28 | 09:00 - 17:00
• 广州市 HiD 行铭室内设计工程有限公司

在当今的经济形势下，全球的激烈竞争和新设备的延缓订购，使得业务主管人员对生产操作费用等各方面因素的特别敏感。在这种环境下，各生产厂都开始考虑使用创新的和经过实践考验的方法，以便使他们的产品能以最低的成本打入市场。提高设备总效益（OEE）是达到这一目标的可行方法。

• 2019-02-26 | 09:00 - 17:00
• Rheinland Shenzhen office, meeting room, 2F

Video has emerged as the most powerful way to promote your product, service or brand. Up to 95% of viewers remember the key brand message after watching a video as compared to reading a text ad (Neilson). And according to Forbes, up to 64% of consumers purchase a product after watching a video. This training will guide marketing professionals to develop a powerful visual strategy for your company and brand.

• 2019-02-26 | 14:00 - 17:00
• Room Yaji, Guofeng Gallery, Galaxy World 星河WORLD 国风艺术馆 雅集厅

企业管理人员已经意识到，作为工厂一线的管理者，生产主管和班长对于公司经营绩效和管理变革起着至关重要的作用。通过更好的管理、发展和推动生产一线管理者的意识、知识和能力，将更加有效地确保团队和个人绩效目标的实现，管理和发展团队员工，进而保证公司经营目标的实现。

• 2019-02-22 | 09:30 - 17:00
• European Chamber Nanjing Office

A New Year Mixer and Celebration seems like just what you need for now. The European Chamber Key leaders of Tianjin including the Chair and board members will attend the celebration to welcome new Chamber members, new representatives of existing members and new partners! The mixer and celebration opens to all chamber members and friends.

We extended invitations to National Think Tank and secret guests will join and share the insights on How Tianjin Seize Economic Opportunities in the Context of XiongAn Overall Planning.

• 2019-02-21 | 18:30 - 20:45
• Ciao Pizza

Speed Business Meeting

• 2019-02-20 | 18:30 - 21:30
• The Multi-function Hall, 37th Floor, Yang·19, Hua Yang Jin Jiang 花漾锦江漾·19，37楼多功能厅