Live streaming is real-time, interactive and significant internet content. Different from the traditional texts, pictures, videos and other forms of communication, live streaming brings the customers and content closer, often with the customers being part of the production of the content. One of the biggest selling points is that it allows the direct interaction with customers by actively engaging with the anchor, timely conveying the concerned topics to the widest possible public in a face-to-face manner, which could not be achieved in the traditional marketing approach.

• 2017-09-21 | 14:00 - 17:15
• PwC Innovation Centre

The European Chamber Marcom Forum is delighted to invite Alexis Bonhomme and Boris Chau from Curiosity China to present the latest developments of Wechat, new opportunities and best practices for brands to manage their Wechat.

• 2017-07-13 | 16:00 - 18:00
• European Chamber Office Beijing, 4th Floor, Room C411A