The event will be held in Chinese only 本次活动语言为中文。

世界500强的B2B企业超过25%已经启用自动化营销，世界上最大的SaaS公司76%也展开自动化营销。使用了营销自动化对销售线索进行计分和培育的一流企业，销售管线中的40％直接由营销销售线索产生。来自致趣百川的营销专家将带领我们走进营销自动化，解读企业用33%的低成本创造50%的销售线索的关键因素所在。

• 2017-10-26 | 16:00 - 18:00
• European Chamber Shanghai Office, Unit 2204

The European Business in China – Position Paper is the European Chamber’s primary annual publication. The 17th edition of the Position Paper offers Chinese policy-makers 795 recommendations that draw directly from the knowledge and expertise of the European Chamber’s more than 1,600 member companies.

• 2017-10-24 - 2017-10-24 | 18:30 - 20:00
• Fairmont Peace Hotel 和平饭店

The European Chamber is delighted to welcome Christian Kessel, head of Bird & Bird’s International Automotive Sector Group. During the workshop he will focus on contract law issues in the automotive supply chain in China, such as general purchasing terms of OEMs, warranty issue and statutory guarantees.

• 2017-10-19 | 14:30 - 18:00
• European Chamber Shanghai Office, Shui On Plaza, Unit 2204

Live streaming is real-time, interactive and significant internet content. Different from the traditional texts, pictures, videos and other forms of communication, live streaming brings the customers and content closer, often with the customers being part of the production of the content. One of the biggest selling points is that it allows the direct interaction with customers by actively engaging with the anchor, timely conveying the concerned topics to the widest possible public in a face-to-face manner, which could not be achieved in the traditional marketing approach.

• 2017-09-21 | 14:00 - 17:15
• PwC Innovation Centre

Join us at the 2017 Sustainable Business Awards Ceremony on September 12th 2017 and celebrate with the nominees and winners.

• 2017-09-12 | 16:00 - 18:30
• Four Seasons Hotel Shanghai

This session aims to help marketers in B2B companies to answer the questions that has long been obsessing them since the very beginning of Wechat official account.

• 2017-08-30 | 16:30 - 18:00
• European Chamber, Shanghai Office

Change is the rule of the day, especially in China, and in the coming years much more disruptive and transformational change lies ahead. Thus, leaders need to be well equipped with skills, tools and techniques helping them to orchestrate complex processes while creating the basis for a commonly shared vision, buy-in and true commitment.

Despite all the research done on change and transformations in recent decades, a large proportion of change initiatives still fail to deliver. In this 1-day workshop we focus on the key factors that often make change initiatives more challenging than expected: culture, leadership and the need for behavioral change.

This workshop is led by a course faculty with long-standing China experience helping foreign-invested companies master turnaround situations by increasing an organization’s change readiness.

• 2017-08-16 | 09:00 - 17:30
• European Chamber, Shanghai Office

Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

• 2017-08-09 | 09:00 - 17:00
• The European Chamber Shanghai Office, Unit 2204

In this half-day LEGO® SERIOUS PLAY® training, participants will be taken through a series of simple builds that will help participants understand how their imagination works, how they can develop it and how to build a culture of innovation at work.

• 2017-08-02 | 09:00 - 13:00
• European Chamber Shanghai Office, Unit 2204

The European Chamber is delighted to invite you to join our day trip to Yangshan Port and KLG-ITM’s state of the art warehouse. During this visit, you will learn about smart warehousing and new logistics model while visiting KLG-ITM’s warehouse and access to the world's largest container port.

• 2017-07-05 | 09:00 - 17:00
• Point of Departure: Lobby of Shui On Plaza