In this event, Michele Wucker will draw on her extensive background in policy formation and crisis management, recent work in cognitive science and decision making, and in-depth interviews with leaders from around the world to explain how to recognize and strategically counter high-impact dangers. The questions she raises are provocative, and all the more powerful for being deceptively simple.

• 2017-11-01 | 09:00 - 10:10
• European Chamber Shanghai Office, Unit 2204

If you want to get away from the crowd and heat of Nanjing, you wouldn't find a better place than Gaochun.

• 2017-10-28 | 11:30 - 16:00
• Zijing Garden Hotel, 南京紫荊花园酒店

While global economy is increasingly interconnecting with information systems, cyber attacks and data breaches are becoming enormous threats in various industries.

• 2017-10-26 | 14:00 - 16:50
• Beijing Room, 3rd Flour, Shangri-La Hotel Shenzhen

While global economy is increasingly interconnecting with information systems, cyber attacks and data breaches are becoming enormous threats in various industries.

• 2017-10-26 | 18:00 - 21:00
• 18th Floor, Diamond Hall, The St. Regis Tianjin Hotel

The event will be held in Chinese only 本次活动语言为中文。

世界500强的B2B企业超过25%已经启用自动化营销，世界上最大的SaaS公司76%也展开自动化营销。使用了营销自动化对销售线索进行计分和培育的一流企业，销售管线中的40％直接由营销销售线索产生。来自致趣百川的营销专家将带领我们走进营销自动化，解读企业用33%的低成本创造50%的销售线索的关键因素所在。

• 2017-10-26 | 16:00 - 18:00
• European Chamber Shanghai Office, Unit 2204

Join us for a fun night

• 2017-10-25 | 18:30 - 21:30
• Chengfuyan State Banquet in Two-River Club of Hima Alaya Hotel Residence 喜马拉雅·两江会·程府宴

While global economy is increasingly interconnecting with information systems, cyber attacks and data breaches are becoming enormous threats in various industries.

• 2017-10-25 | 14:00 - 16:20
• Amber Room, 3rd Floor, Four Seasons Hotel Guangzhou

At this European Chamber event, two PSU experts, Andrew Houlbrook and Hanna Severin, and Xiaofan Chen from AWA Asia will take participants through several case studies and present how to do Market Research and identify sales platforms and dig in the dark to collect admissible evidence.

• 2017-10-25 | 16:00 - 17:50
• European Chamber Shanghai Office, Shui On Plaza, Unit 2204

Industry concentration in special parks and enforcement of environmental and safety regulations are leading to an increasing number of company relocations. Join us in this seminar to learn from Taylor Wessing, InterChina and Festo about the Chinese legal framework and real experiences.

• 2017-10-24 | 09:00 - 11:30
• European Chamber Shanghai Office, Unit 2204

Improving the quality of sales leads, and in turn sales conversion rates, is essential for marketing professionals to demonstrate return on marketing investment. 如何在全渠道诉求、社交兴起、个性化需求下，继续通过social、content、website、event等渠道更好地获得客户，以及对客户的孵化与转化，是亟待解决的问题。如何识别哪部分流量/粉丝中最有可能产生签字客户？如何根据潜客在认知、考虑、偏好等不同阶段制定不同的内容倾销策略？如何让内容营销不仅仅为品牌服务，更为业务服务？如何降低会议营销成本，并提高线上会议的ROI？如何提高赞助会议的产出回报？如何提高百度线索的转化率？如何参考国际公司的线索打分Lead Scoring,提高线索转化？如何做好市场销售协同，提高线索质量？SCRM自动化营销解决方案包括什么？

• 2017-10-24 | 14:00 - 17:00
• 北京致趣科技有限公司广州分公司