本课程旨在全面提高新媒体营销运作和营销写作能力。通过人工智能技术，学员将学习如何高效、专业地完成各类文案和文件工作。课程目标包括掌握人工智能在新媒体营销运营和营销文案写作中的应用，提高营销文案写作效率和质量，学习使用经认可的人工智能工具优化营销流程。This course aims to comprehensively improve new media marketing operations and marketing writing capabilities. Through AI technology, the participants will learn how to complete various types of copywriting and document work efficiently and professionally. Course goals include mastering the application of AI in new media marketing operations and marketing document writing, improving marketing writing efficiency and quality, and learning to use approved AI tools to optimize marketing processes.

• 2024-06-14 | 09:00 - 17:00
• KIT Suzhou

Are you, your team, and your company "Crisis Ready"?
If photos of an accident or claims of a discrimination case involving your company went viral on WeChat or were reported online via the media, would you/your team be able to contain and control the damage?
Is your Crisis Communications Plan water-tight in today's digitized environment? Do all employees understand and follow the plan? Is it feasible and effective in an actual crisis situation?
Join our Senior Consultant, Dr. Laurie Underwood, for this highly interactive, full-day training.

• 2024-06-26 | 09:30 - 17:30
• tbc

ABOUT MAP (MANAGERIAL ACCELERATION PROGRAMME)
INTRODUCTION
Managerial Acceleration Programme (MAP): Empowering Leaders for Tomorrow

If you ready are to elevate your managerial skills to the next level? Welcome to MAP, the Managerial Acceleration Program, where we have crafted a dynamic curriculum to equip mid and senior managers, as well as forward-thinking entrepreneurs, with the knowledge and tools to thrive in today’s ever-evolving business landscape.

At MAP, we focus on three pivotal elements that define the modern business environment: sustainability, digitalization, and agility. These elements are not just buzzwords; they are the driving forces behind success in the contemporary world of business.

MAP is not just a program; it is a promise. A promise of transformation, of empowerment, and of reaching new heights. Join us, and together, we will shape the leaders who will define tomorrow’s business world. Your journey to leadership excellence begins here, at MAP.

• 2024-06-27 | 09:00 - 16:00
• European Chamber Shanghai Office 中国欧盟商会上海办公室

本课程旨在帮助销售人员通过AI技术提高销售效率和成交率，从而取得金牌成绩。本课程侧重于使用人工智能工具和技术改变传统的销售方式，使参与者能够在销售过程中更有效、更准确地识别和满足客户需求，最终在人工智能的支持下实现销售业绩的显著提高。This course aims to help sales staff improve sales efficiency and closing rates through AI technology, thereby achieving gold medal results. The course focuses on using AI tools and technologies to change traditional sales methods, enabling participants to more efficiently and accurately identify and meet customer needs during the sales process, ultimately achieving significant improvements in sales performance supported by AI.

• 2024-06-28 | 09:00 - 17:00
• KIT Suzhou