In the enterprise publicity, copywriting is the most basic work. In addition to press releases and speeches, in-depth writing is the most widely used. An in-depth article is a feature article. The content covers various application scenarios from product advertorials to successful cases.
Due to more content sources and application scenarios, in-depth writing puts forward higher requirements on writing ability.
In this lesson, we will use the "six module method" to help students master the writing method of in-depth manuscript.企业宣传中，文案写作是最基本的工作。除了新闻稿、演讲稿，深度稿的撰写和应用最为广泛。深度稿的英文是feature article。内容涵盖从产品软文到成功案例的各种应用场景。
深度稿因为内容来源更多，应用场景更多，因此对写作能力提出了更高的要求。
本课中，会用“六个模块法”来帮助学员掌握深度稿的写作方法。

• 2024-10-18 | 09:00 - 16:00
• Zoom online

The market competition is highly fierce, and the key to success is to establish and maintain close and solid relationships with key clients. In this course, you will be able to systematically gain insights into Key Account Management (KAM) from a global perspective and have comprehensive in-depth analysis of external and internal factors of key clients, thus making influence on the preferences of the procurement decision-making team to achieve sales target.
课程受益：
- 从全局的角度系统地洞察大客户管理
- 为公司制定一个成功的大客户管理方案
- 全面地深度剖析大客户的外部和内部要素
- 更加准确地在客户的内部建立关键人员联盟
- 在公司内部建立赢得大客户的联盟
- 区别竞争对手并获得有利的竞争优势
- 影响采购决策团队的偏好来实现销售
- 进行关键决策人价值演讲来获得关键的支持和承诺

• 2024-10-18 - 2024-10-19 | 09:00 - 16:30
• Beijing

This workshop will:
Introduce a new, award-winning, dynamic and strategic organisational leadership system
Give an approach which can increase organisational resilience and agility in VUCA times
Enable leaders to raise their game as well as their profile across MNCs
Enhance the ability to be agile and manage “upwards” to get speedier action
Explain a process which can widen the influence of Chinese managers across international borders

• 2024-10-25 | 09:00 - 16:00
• European Chamber Shanghai Office

Goal Management and Plan Execution is one of the core competencies necessary for managers and leaders. This course is designed to help participants understand the definition and logic of goal management, learn how to set clear goals, and master effective plan execution and control management skills. Through the learning of this course, participants will be able to improve the execution of the team and achieve personal and organisational goals. Success does not wait, but is earned by those who are willing to learn and improve themselves. Act now and let us help you achieve your career goals!

• 2024-10-30 - 2024-10-31 | 09:00 - 16:00
• Novotel Shanghai Atlantis