Government communication is an art, and the sense of propriety is very important! Government communication documents, which cover all aspects of the work system of government affairs (GA), can be said to be the convergence point to show the effectiveness and value of GA work based on long-term systematic work. Government communication document writing is an important and indispensable basic work for enterprises, and it is the link and bridge between enterprises and the government.

Based on policy research theory and various types of cases/ templates, this course expounds the main categories and characteristics, basic writing principles and writing scenario analysis of government communication documents from the aspects of language habits, communication methods, and writing skills. It aims to help GA practitioners and relevant business personnel conduct written communication with the government stakeholders in a more accurate, effective, and standardized manner.

政府沟通是门艺术，分寸感十分重要！政府沟通文件以小见大，涵盖了政府事务工作体系的方方面面，可以说是长时间系统工作的基础上，集中表现工作成效和价值的汇集点。政府沟通文件撰写是企业一项重要的、不可或缺的基础性工作，是企业与政府联系的纽带和桥梁。提高政府沟通文件写作水平，对促进企业的政府事务工作具有十分重要的意义。

本系列课程以政策研究理论为背景，从语言习惯、沟通方式、写作技巧等方面，阐述了政府沟通文件撰写的主要类别和特点、基本撰写原则、写作情景分析，并基于众多类型政府沟通文件的典型案例进行分享，内容上力求理论和实践相结合，旨在帮助政府事务从业者和相关业务人员理解并掌握政府沟通文件的写作方法，以求更精准、有效、规范地与政府进行文字沟通。

课程大纲

1.     政府沟通文件撰写的基本原则、写作情景分析、以及政府事务的工作角色

2.     各种政府沟通文件类型及写作指导

1)      拜会函

2)      会见感谢函

3)      会后工作沟通函

4)      具体问题/危机事件沟通函（情况说明）

5)      商务事宜沟通函（商务方案、业务收购、协议等投资情况和运营问题）

6)      申请函

7)      投诉函

8)      其他感谢函（问题解决感谢函、企业复工感谢函、受邀参加重要活动的感谢函等）

9)      活动邀请函（以及官员参加活动后的感谢函）

10)  访问邀请函

11)  签证邀请函

12)  节日问候函

13)  官员升迁恭贺函

14)  企业高管职位调动给政府的告知函

15)  政策建言材料

16)  “征求意见稿”回复意见

17)  部长信箱

18)  宏观规划建言

19)  白皮书

20)  公司领导参加政府组织的论坛活动讲话

课程安排

·       2023年4月11日 下午1:30-5:30

·       2023年4月18日 下午1:30-5:30

受众群体

Ÿ   跨国公司管理人士：希望通过学习撰写政府沟通文件，系统性提高自身政府事务沟通技能，进而为企业的业务发展营造一个更加有利的政府沟通环境。

Ÿ   政府事务专职人士：希望不断加强本职工作技能，全面提升不同类型政府沟通文件撰写的能力，以及与政府利益相关方的沟通协调能力。

Ÿ   其他商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等工作，需要与政府部门沟通企业诉求，希望通过系统性学习撰写政府沟通文件，做好相关工作。

Payment 付款方式：报名后请将会议费汇款至以下账户，并在银行转账单上附注Shtraining 或 联系商会工作人员微信付费

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦 

Cancellation 取消政策:

如果您不能参加已注册过的活动，请至少在活动开始48小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。您可以联系工作人员取消，也可以网上自行取消。

Speakers

Mr. Brent Yuan

Partner and Senior Director

Mr. Brent Yuan

Partner and Senior Director

View speaker details

Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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