[Online Training] WeChat Marketing With Business Strategy (English Language) Go back »
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Time2022-08-24 | 14:00 - 17:00
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Venue:Link shall be shared before the training date
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Address:Link shall be shared before the training date
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Fee:Members: 1200 |
Non Members: 1500
Course Overview:
WeChat, an essential tool for your China business. But how do you know if your organization is making the most use of all that it can offer? This session provides a high-level strategic approach to WeChat, zooming out to understand the role it can play not just in marketing but in your China business strategy. This session is for international executives and directors who wish to strengthen their understanding of China's most powerful platform to capitalize on its vast opportunities. Learn about how WeChat advertising works (and how it can be effective in the B2B space), 2021 trends with the direction Tencent is heading in, and many, many more!
Course Outline:
Section 1: The functions of WeChat that every business director needs to understand
Section 2: WeChat: 2021 & 2022 Trends and the direction Tencent is taking the platform
Section 3: WeChat Best Practices: B2C
Section 4: WeChat Best Practices: B2B
Section 5: Mistakes that brands make on WeChat
Section 6: Roles WeChat can play in your overall China Strategy
Section 7: WeChat Advertising Explained
Section 8: Managing Your WeChat Team: questions to ask, and ways to evaluate performance
Section 9: WeChat Analytics: retaining, and tracking performance
Payment 付款方式：报名后请将会议费汇款至以下账户，并在银行转账单上附注BJ20220824 或 联系商会工作人员微信付费
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦
Cancellation 取消政策:
If you cannot attend an event for which you have registered, please cancel your registration no later than 48 hours prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be fully charged for event costs. You may cancel online or notify the contact person in the European Chamber.如果您不能参加已注册过的活动，请至少在活动开始48小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。您可以联系工作人员取消，也可以网上自行取消。
Speakers
Ms. Gabby Gabriel
Gabby Gabriel is the CEO of the fast-growing integrated marketing & advertising agency, GAB China. Her agency provides both marketing strategy and execution with Fortune 500 companies like Huawei and Faurecia, as well as luxury brands, and well-known FMCG brands. Her agency operates with three different divisions: B2C integrated marketing, B2B integrated marketing, and E-commerce, one of the only mid-size agencies operating full-service solutions with excellence: their marketing efforts have generated millions in views and revenue.
Besides running GAB China, Gabby is an American "Shanghai expert," as labeled by the BBC in the 2020 released documentary Reggie in China, the only expat interviewed in the three part series. When Gabby moved to Shanghai from Boston in 2012, she knew no one. But Gabby delved into Chinese culture and emerged as an influential leader. Utilizing her passion for digital community building, recognized as a lifestyle influencer, she built her following on her own Chinese channels to over 50,000 people.