确认开课【Online GA Training 】 以结果为导向的中国政府政策研究 Results-Driven Chinese Government Policy Research (CN中文) Go back »
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Time2022-02-22 | 14:00 - 16:30
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Venue:Zoom
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Address:Link shall be shared before the training date
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Fee:Members: 850 |
Non Members: 1100
中国政府对经济发展有着巨大的影响，在中国开展业务的最大挑战之一，就是不断变化的政策环境。政策研究作为政府事务工作的基石，可以帮助企业在这样的环境中找到一定的方向。The influence of the Chinese government on the economic development is enormous. One of the biggest challenges of doing business in China is the changes in the market. Policy research, as the foundation of GA work, helps business to navigate in this environment.
课程受众
- 跨国公司高层管理人士：希望加强对中国政策的整体感知能力，并运用政策研究，来发挥政府事务工作的战略作用、引领企业在中国的发展。
- 政府事务专职人士：从事政府事务工作，希望能从战略性、系统性的高度提高政策研究水平。
- 商务人士：从事公关、传播、企业社会责任、法务、工厂运营管理等工作，希望通过系统性学习政策研究，做好相关工作。
Who Should Attend?
- Senior Executives of Multi-national Companies: Aiming to strengthen the overall perception of Chinese policies, use policy research to play the strategic role of government affairs, and lead the development in China.
- GA Professionals: Working in the government affairs, aiming to enhance the level of policy research ability from a strategic and systematic perspective.
- Business People: Working in the PR/ Communications/ CSR/ Legal/ Plant Operation and Management, etc., and aiming to do a better job in related work through systematic study of the policy research.
课程大纲
企业的政策研究工作
- 政策研究与政府事务工作体系
- 政策研究的重要性、难点和目标
政策研究的要素
- 监测、收集：有效监测企业关心的重要政策，获取相关有用信息，并从中央、地方和行业等不同角度，全面了解政策的具体要求
- 研究、分析：通过理解政策出台的过程和背景情况，以及政策条文的深刻含义，以多种方法进行针对性研究，做出相应的企业影响分析
- 报告、建议：结合企业的业务情况，解释模糊不清的政策，通过各种形式向公司进行汇报，并为高层提出以解决方案为导向的建议，来应对问题、把握发展机遇
政策研究与企业的战略发展
- 以政策研究为基础，找到双赢点，做好利益诉求
- 有理论指导的专业调研
- 从战略发展的高度，做有深度的政策研究
Course Outline
Policy Research Work of Enterprises
- Policy research and the system of government affairs work
- The importance, difficulties, and goals of policy research
Key Elements of Policy Research
- Monitoring and Collection: Effectively monitor important policies that of company’s interest, get relevant useful information, and fully understand the specific requirements of the policies from different perspectives such as the central, local and industry
- Research and Analysis: Through understanding the policy-making process and background, as well as the profound meaning of policy provisions, conduct targeted research through multiple analytical methods, and make corresponding impact analysis
- Reporting and Suggestions: Combining the business status of the enterprise, explain the non-explainable, report to the company through various forms, and provide solution-driven recommendations to the senior management about how to deal with problems and seize development opportunities
Policy Research and the Strategic Development of Enterprises
- Based on policy research, find the win-win point, and drive business advocacy
- Professional research with theoretical guidance
- Conduct in-depth policy research from the perspective of strategic development
for bank transfers, please use BJEVENT20220222 as subject.
bank information:
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦
Cancellation Policy
If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email kwang@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website.
Speakers
Mr. Brent Yuan
Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.