Training objectives:

The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices.

Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.

Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.

Who should attend?

This training session targets any brands or merchants with an eCommerce project. Entrepreneurs or ecommerce practitioners can join this course.

Course outline:

Market insights:

• Who are the Chinese Internet users & online buyers ?
• Market Size / Market Growth
• Market Trends
• Focus on the eCommerce market
• Logistics needs

Deep dive into the largest eCommerce platforms : Taobao/Tmall – JD - PinDuoDuo

• The major importance of e-Marketplaces in China’s eCommerce scene
• Business models of the e-Marketplaces in China
• Tmall & JD in details
• A short tour of PinDuoDuo
• How to generate traffic and sales on Tmall & JD ?
  • Free traffic
  • Paid Traffic
  • KOLs and Livestreaming
  • Content marketing / Brand Hub
  • Tmall / JD IPs and Shopping festivals
• CrossBorder eCommerce on platforms (Tmall Global , JD Worlwide)
• What is a TP and how to work with them ?
• Costs and Team necessary to setup and run
• Case studies

Social Commerce – The new rush

• What’s Social Commerce exactly ?
• eCommerce solutions and positioning of the main players : Wechat / Weibo / Douyin / LittleRedbook
• Focus on Wechat Commerce
• Focus on Douyin Commerce
• Focus on LittelRedbook commerce
• Case Studies
• KOLs
  • Market Insights
  • How to select them ?
  • How to work with them ?
  • Data and ROI
  • Case studies & Best practices

Data & eCommerce & DTC

• 1st party vs 3rd party data
• Tmall Databank and JD 9Shi introduction
• The rise of Direct to Consumers Commerce (DTC)
• Case studies & Best practices

Strategy & Budget

• The MUST HAVE for a successful eCommerce Strategy
• Planning a budget for your eCommerce

注意事项：remarks

仅限20席，请于2021年9月5日前报名缴费。
缴费可通过银行转账或联系商会工作人员。
付款方式：报名后请将培训费汇款至以下账户，并在银行转账单上附注 BJ20210907

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦

取消政策:

如果您不能参加已注册过的活动，请至少在活动开始72小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。
您可以联系工作人员取消，也可以网上自行取消。

Disclaimer 免责申明

(1) Anti-COVID-19 & Related Health Measurement 防疫及其他健康措施

Participants must maintain proper social distancing norms and abide by the Beijing Municipal Government’s Epidemic Prevention and Control Rules (eg. wearing masks and so on). If you do not follow the relevant regulations, the European Union Chamber of Commerce in China assumes no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation. 

参与活动时，参会人应与他人保持适当距离（防疫考虑）并遵守北京市政府颁布的疫情预防控制要求（例如佩戴口罩等）。如您违反要求，中国欧盟商会对于您在活动中或者活动后的身体不适，不承担任何责任。感谢您的理解和配合。

(2) Personal Properties Security 个人财产安全

Please pay close attention to your personal properties onsite (cell phones, laptops, wallets, ID cards, etc.). The responsibility of any loss of personal properties on the conference site shall NOT be borne by the host. Thank you for your understanding and cooperation!

请您小心看护个人财产（手机、电脑、钱包、身份证件等）。如会议期间发生财物丢失，主办方将不承担任何责任。感谢您的配合与理解！

Speakers

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

Mr. Cyril Drouin

Chief Executive Officer & Chief Strategy Officer, BeyondBorderGroup

View speaker details

Cyril Drouin is the CEO & CSO for BeyondBorderGroup. He is based in the Shanghai office. Beyond is a "route to market" cross-border platform platform between China and the rest of the world. Cyril has more than 20 years eCommerce and Digital experience in China and in Europe. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China and in Europe. Cyril is the former CEO of Publicis Commerce China and Chief Digital eCommerce officer for Publicis North Asia leading the practice on Google, Amazon, Instagram, Facebook, Tmall, JD, Wechat and social medias Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with GSK, Nestle, Ferrero, Kering, Mondelez, Sanofi, Bacardi, Heineken, Siemens, Beiersdorf, Moleskine to name a few. Cyril has been part of the Jury of multiples advertising festivals such as Adfest, DMAA International Digital Marketing Award Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.

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