Over the past four decades, the Chinese government has played a vital role in the process of social and economic development, guiding China’s transition from a planned economy to a market economy. During this period, multinational companies have gradually entered China and are enjoying the benefits of opening-up and reform. At the same time, they also noted the importance of communicating and cooperating with various stakeholders from a panorama of perspectives to deal with various challenges.

Looking at the world at large, we’re facing a period of major change that’s rarely seen in a century. In the year of 2020 alone, Britain exited from the EU, China-U.S. relations deteriorate significantly, and the global economy is on the risk of sinking into recession because of the COVID-19 pandemic.

On the other hand, the signing of Regional Comprehensive Economic Partnership (RCEP), particularly the agreement reached in principle on the conclusion of the Comprehensive Agreement on Investment (CAI) on December 30, 2020 after 7 years' negotiation between European and Chinese leaders, and probably the Comprehensive Progressive Trans-Pacific Partnership (CPTPP) later on, sending the positive messages for China's further opening up its market.

Leading by the news, China's economy grew by 2.3% last year, the only major world economic to do so. Forecast from IMF estimates an 7.9% growth for China in 2021. We witness China is moving toward a high-quality development model with its unique national governance characteristics, while revealing the new blue print of the 14^th Five-Year Plan and the long-range objectives through the year 2035.

Now is a good time to really look into, study, and learn about the Chinese government and the relevant regulatory environment for multi-national companies:

• How the government governs the country?
• What role does the government play in guiding the country to keep positive growth?
• Where the Chinese economy is moving toward?
• How should multinational companies leverage the opportunities of China’s macro administration characteristics to keep business growth and deal with challenges?

This course is intended to help government affairs practitioners to better systematically understand how the Chinese government and how to cooperate with the Chinese government through win-win solution.

Course Outline: 

1.      Basic Concept

• Who is Chinese government?
• What has been going on in China in the past forty years?
• Where is China’s economy going?

2.      Government affairs in China

• Why is government affairs work important in China?
• What can government affairs do to help business growth in China?
• How to establish professional and effective government relations in China?
• How to leverage the policy research system to analyze the regulatory opportunities and challenges?

3.      Strategic role of government affairs in China

• China’s macro regulatory environment and development trend
• EU-China and U.S.-China relations from government affairs perspective

Who Should Attend?

• Government affairs associates and managers that want to have a systematic improvement of their skillsets.
• Senior executives and business people who need to have a better understanding of China’s social and economic governance and how to systematically work for government affairs.

Remarks:

This  training will be conducted in English, with limit 15 seats,  we encourage advance online registration and payment to secure the seat.

for bank transfers, please use BJEVENT0127 as subject.

bank information:

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦

Cancellation Policy

If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email kwang@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website.

Disclaimer 免责申明

(1) Anti-COVID-19 & Related Health Measurement 防疫及其他健康措施

Participants must maintain proper social distancing norms and abide by the Beijing Municipal Government’s Epidemic Prevention and Control Rules (eg. wearing masks and so on). If you do not follow the relevant regulations, the European Union Chamber of Commerce in China assumes no responsibility for any of your physical discomfort caused during and after the event. Thank you for your cooperation. 

参与活动时，参会人应与他人保持适当距离（防疫考虑）并遵守北京市政府颁布的疫情预防控制要求（例如佩戴口罩等）。如您违反要求，中国欧盟商会对于您在活动中或者活动后的身体不适，不承担任何责任。感谢您的理解和配合。

(2) Personal Properties Security 个人财产安全

Please pay close attention to your personal properties onsite (cell phones, laptops, wallets, ID cards, etc.). The responsibility of any loss of personal properties on the conference site shall NOT be borne by the host. Thank you for your understanding and cooperation!

请您小心看护个人财产（手机、电脑、钱包、身份证件等）。如会议期间发生财物丢失，主办方将不承担任何责任。感谢您的配合与理解！

Speakers

Mr. Brent Yuan

Partner and Senior Director

Mr. Brent Yuan

Partner and Senior Director

View speaker details

Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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