用数据说话——数据分析与呈现沟通工作坊
随着大数据时代的到来，越来越多的企业把数据放在了重要的位置上。遗憾的是，很多企业的数据分析还围绕着求和、平均数、完成率、KPI等基础方式展开，一成不变的报表模板无法满足日新月异的业务发展需求，传统的柱图、饼图、折线图老三样也无法在沟通中有效呈现数据背后的问题。
我们将以培训工作坊的形式，从“内在数据逻辑——外在数据表达——视觉数据呈现”三个方面入手，提供深入分析数据的研讨案例、思考工具、分析方法，带给您结果导向的数据分析方法，切实有效的数据化沟通技巧。让数据真正在您的工作中发挥应用的价值，让您的业务从此真正用数据说话！
课程简介：
这门课是什么：
《用数据说话——数据分析与呈现沟通工作坊》是一节学习数据化业务管理、数据分析思路、数据呈现沟通、数据汇报逻辑的培训式工作坊课程。
它是一门学习数据分析思维的课程，是一门增强数据分析逻辑能力的课程，是一门学习如何利用数据分析发现问题并提出解决方案的课程。
它是提升企业员工数据敏感度和分析逻辑力的课程，是连接业务需求团队和数据支持/分析团队的思维转换课程，是企业数据化转型进程中提升全员数据化思维能力的课程，
这门课不是什么：
它不是一节Excel应用技巧课程，不是需要编程基础的R语言或Python等大数据分析软件技术课程。
与Excel课程，数据分析工具课程的区别：
l 学习内容重点为：
1. 利用数据化方式进行业务/团队管理的理念和方法
2. 数据分析的思路和深入挖掘业务现象背后原因的方式方法
3. 利用数据分析进行有逻辑，有解决方案的提案或汇报技巧
区别与传统的数据分析工具（Excel、Python、SPSS、SAS等课程），本课程注重数据分析过程中的思路和方式，而非分析工具的使用方法和技巧。确保企业员工在进行业务数据分析的时候，可以有逻辑，目标导向的进行分析和汇报，避免“数据堆砌式”和“浮于表面式”的数据分析和汇报。
l 课程形式上：
本课程采用培训式工作坊形式开展，通过实战任务演练方式让参与者在任务中发现现有数据分析和沟通汇报中存在的问题，然后进行必要的知识输入，最终通过参与者共同总结，共同创造的方式完成分析和汇报任务，在实战中获得分析能力的提升，并巩固行为，成为日常工作的标准模式。
适合受众：
需要分析数据来制定决策的企业内的业务管理者、团队负责人、数据分析部门员工；需要借助数据进行汇报和沟通的职场人士。
学习收获：
通过本课程学习，课程参与者可以：
1. 在分析数据前进行有目的，有逻辑的规划和设计，目标导向的进行分析。
2. 深入进行数据分析和问题挖掘，用分析发现的而结果指导下一步工作。
3. 有逻辑，有重点的撰写分析报告并进行汇报呈现，有效借助数据进行会议和沟通。
课程大纲：
1 告别“数据堆砌”的工作
1.1 拒绝做数据的“搬运工”
1.2 数据汇报背后的逻辑和价值
2 让你的数据分析更具目标导向
2.1 规划分析目标的工具和技巧
2.2 从业务角度推动数据分析
2.3 确保分析逻辑的三大步骤
2.4 关注业务过程而非数字结果
2.5 实战练习：设计清晰严谨的分析线路
3 让你的数据分析更有贴合业务需要
3.1 聚焦数据问题的4大对标手法
3.2 基于业务进行分析假设和验证
3.3 跟进分析的解决方案
3.4 实战练习：找出数据背后的真相
4 让你的数据汇报打动观众
4.1 像咨询公司一样呈现分析结果
4.2 数据分析也要“故事线“
4.3 让你的报告禁得起询问
4.4 实战练习：打造有说服力的分析报告
5 让你的数据呈现在在报告中出彩
5.1 对的逻辑等于成功的一半
5.2 让数据信息更聚焦
5.3 提升数据呈现力的表现手法
5.4 实战练习：设计优秀的报表呈现效果
课程时间
l 9月24-25日 北京
l 9月28-29日 上海
培训费用
商会会员价：4350元/ 人 （买5赠1，费用包括午餐、教材和税费）
非商会会员价：4800元／人（买5赠1，费用包括午餐、教材和税费）
With the arrival of big data era, more and more enterprises put data in important places. Unfortunately, the data analysis of many enterprises still revolves around the basic methods of summation, average, completion rate, KPI and so on. The immutable report template cannot meet the ever-changing business development needs. The traditional histogram, pie chart and broken line chart cannot effectively present the problems behind the data in the communication.
In the form of training workshop, we will provide discussion cases, thinking tools, analysis methods, result-oriented data analysis methods and effective data communication skills from three aspects of "internal data logic-external data expression-visual data presentation". Let the data really play the value of the application in your work, so that your business can really decision based on data!
What is this course?
This course is Eddic's exclusive agency course, it’s a training workshop course on data business management, data analysis ideas, data presentation and communication, and data reporting logic. It is a course of data analysis thinking, a course to enhance the logical ability of data analysis, and a course to learn how to use data analysis to find problems and propose solutions.
It is a course of data analysis thinking, a course to enhance the logical ability of data analysis, and a course to learn how to use data analysis to find problems and propose solutions.
It is also a course to enhance the data sensitivity and analytical logic of enterprise
employees, a course to transform the thinking of connecting business demand teams and
data support/analysis teams, and a course to enhance the data thinking ability of all
employees in the process of enterprise data transformation.
What is not included in this course?
It is not an Excel application skills course, not an R or Python data analysis software
technology course that needs programming foundation.
The difference between Excel and Data Analysis Tools
·Content
The main points of this lesson are as follows:
Ideas and Methods of Business/Team Management with Data
Thoughts of Data Analysis and Ways and Means of Deeply Mining the Reasons Behind Business Phenomena
Logical, solution-oriented proposals or reporting techniques using data analysis
Different from the traditional data analysis tools (Excel, Python, SPSS, SAS and other courses), this course focuses on the ideas and methods in the process of data analysis, rather than the use of analytical tools and techniques. Ensure that employees can analyze and report business data logically and goal-oriented, and avoid "data stacking" and "surface" data analysis and reporting.
Course form
This course is carried out in the form of training workshops. Through practical task
drills, participants can find problems in data analysis and communication reports, and then
input necessary knowledge. Finally, they can complete the analysis and reporting tasks by means of participants ‘common summary and creation. It has become the standard mode of
daily work to improve analytical ability and consolidate behavior.
Audience
Business managers, team leaders, data analysis department employees who need to analyze
data to make decisions; professionals who need to report and communicate with data.
Target
·Purposeful, logical planning and design, goal-oriented analysis before data analysis
·In-depth data analysis and problem mining, using the results of analysis and discovery to guide the next work
·Logical, focused analysis report writing and presentation, effective use of data for meetings and communication
Agenda
Farewell to the work of "data stacking"
·Refusal to be a "porter" of data
·Logic and Value behind Data Reporting
Make your data analysis more goal-oriented
·Tools and Skills for Planning and Analyzing Objectives
·Promoting Data Analysis from a Business Perspective
·Three Steps to Ensure Analytical Logic
·Focus on business processes rather than digital results
·Practical Practice: Design Clear and Rigorous Analysis Circuit
3 Make your data analysis more business-friendly
·Four Targeting Techniques for Focusing Data Problems
·Business-based analysis hypothesis and verification
·Solutions for Follow-up Analysis
·Practice: Find out the truth behind the data
4 Let your data report impress the audience
·Presents the analysis results like a consulting firm
·Data analysis also needs "storyline"
·Make your report affordable for questioning
·Practical Practice: Creating convincing analytical reports
5 Let your data shine in the report
·Right logic equals half success.
·Make Data Information More Focused
·Ways to Improve Data Presentation
·Practical Practice: Design Excellent Report Presentation Effect
关于课程详情，请联系中国欧盟商会活动负责人莫静倩女士咨询：jqmo@europeanchamber.com.cn / (020) 3801 0269。
For more information of this course please contact the events manager Ms. Mojingqian: jqmo@europeanchamber.com.cn / (020) 3801 0269.
