Digital technology is being applied to almost every part of a company’s value chain. In terms of marketing, digitalization plays a vital role in improving customer experience, making better decisions, and ultimately driving growth. In the ever more competitive and constantly changing business environment, marketing departments are expected to contribute more to companies’ overall performance. With numerous marketing technologies out there, it’s difficult to decide which ones will best suit your company. Once all the data is generated and collected, an analytical mindset is needed more than ever to make sense of the information, lay out strategy and translate this into action.

The European Chamber Marketing and Communications Forum is delighted to invite Mr Jacky Cheng, president of CommNow, Mr Lawrence Chen, founder of Martechimpact Technology, and Mr Emmanuel Caisse, head of Analytics for Weber Shandwick in Asia Pacific to share their expertise on B2B companies’ digital marketing transition and how to gain valuable insights from data analysis. The presentations will be followed by a Q&A session with the audience.

Agenda

13:30 – 14:00 Registration

14:00 – 14:05 Opening remarks

14:05 – 14:30 Presentation by on marketing digitalisation background and trends by Mr Lawrence Chen

14:30 – 14:55 Presentation on B2B companies’ digital marketing transition by Mr Jacky Cheng

14:55 – 15:20 Presentation on how digitalisation is implemented in China & internationally by Mr Emmanuel Caisse

15:20 – 16:00 Panel discussion and Q&A

Terms & Conditions

Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.

Payment can be made by cash, (domestic) credit/debit card or wechat. If you pay in advance by wechat we are typically able to provide you with your fapiao on arrival. For payments made on-site we will dispach the fapiao to your given address within 5-10 days.

Events are held in English and follow the Chatham House rule unless otherwise stated.

Cancellation Policy

If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email sluo@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Advisory Council Policy

Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.

Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.

For further information contact Graeme Wallace gwallace@europeanchamber.com.cn

Speakers

Mr. Emmanuel Caisse

Head of Analytics, APAC, Weber Shandwick

Mr. Emmanuel Caisse

Head of Analytics, APAC, Weber Shandwick

View speaker details

Emmanuel Caisse has 20 years of experience in media analytics providing strategic and operational PR, Communications and Marketing counsel.
Emmanuel leads a team of data scientists, analysts and engineers helping brands win when entering new markets, increase effectiveness engaging with audiences and optimize marketing processes through analytics and business intelligence from Social, CRM and 3rd party data.
With both MBA and Big Data and Analytics degrees, Emmanuel uses a combination of industry best practices and innovative techniques to demonstrate strategic ROI of communications. He has helped clients improve their internal visibility with senior business leaders, built support for integrated communications projects and increased communications budgets. Emmanuel’s strong analytics experience and strategic discipline helped Fortune 500 organizations in varied sectors from technology, finance, CPG and healthcare increase their audience of prospective customers deliver meaningful content to loyal communities and identify strategic opportunities to enhance reputation.

Mr. Lawrence Chen

Founder of Martechimpact Technology Co., Ltd., Co-partner of E³ Tech. Co., Ltd.

Mr. Lawrence Chen

Founder of Martechimpact Technology Co., Ltd., Co-partner of E³ Tech. Co., Ltd.

View speaker details

18 years experience in business strategy, brand consultancy & management, digital marketing with strong business development and management experience.
Focused on the incubation and acceleration of consumer upgrading and marketing technology solutions, and guided related brand positioning, product commercialization, and marketing works, to further assist coporates to sort out market growth opportunities.
Jointly compiled and edited "China Martech White Paper 2018", to promote the Martech Impact plan in within China, and to establish a more efficient marketing technology dialogue and cooperation.
He has served as marketing VP of SoYang Technology, senior VP of Shunya International Communication Group, senior consultant of Interbrand and industry analyst of IDC.

Mr. Jacky Cheng

President, CommNow

Mr. Jacky Cheng

President, CommNow

View speaker details

Jacky started his career as general editor at Ringier Trade Publishing, which is a leading industry media publishing company. Jacky was in charge of content creation of plastics, rubber and pharmaceutical magazines.
From 2004, he started to help an European marketing agency EMG to enter into China market and helped the company to successfully grow its business in China.
In 2010, Jacky set up his own marketing agency and restructured to the current CommNow in 2016, aiming to use innovative marketing technologies, process and service models to provide result-driven marketing services to B2B companies. The agency is serving many fortune 500 companies including Dow Chemical, DuPont, SAS, Honeywell, Solvay, Resideo etc.
Jacky is also active in organizing marketer communities, he is partner of CMO Club, one of the biggest marketer communities in China.

Location

Contact