Case Studies in Sport: Joan Oliver, Former CEO, FC Barcelona
Sport at the highest level is big business, according to Forbes, the average value of the world top football 20 clubs is almost USD 1.5 billion. At the very top of this group (both on and off the field) sits FC Barcelona.
Join former FC Barcelona CEO, Joan Oliver, as he shares the story of how Barcelona translated sporting success to commercial success and the lessons he believes can be applied to the sports industry in China.