Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the wechat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.

Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.

写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2023-07-07 | 09:00 - 16:00
• Online Training

In this course, you will learn how to use ChatGPT and other automation tools to increase your productivity. We'll cover some popular automation tools and provide some practical examples to help you understand how to apply these tools to your daily work. Whether you want to be more productive or learn automation tools, this course will be a great choice. Our goal is to help you master these tools quickly and apply them to your daily work.
在这门课程中，你将学习如何使用ChatGPT以及其他自动化工具来提高你的工作效率。我们将介绍一些流行的自动化工具，并提供一些实用的示例来帮助你了解如何将这些工具应用于你的日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。

• 2023-07-06 - 2023-07-07 | 09:00 - 16:00
• Online Training

Easily create PPT professional presentations, quickly produce working presentations that meet the requirements of the company, make the presentations more exciting through pictures, shapes, colors, etc., master the most practical cover and catalog design, improve the level of presentation production.

轻松创建 PPT 专业性演示文稿，快速制作出符合公司要求的工作型演示文稿，通过图片、形状、颜色搭配等让演示文稿更精彩，掌握最实用的封面、目录设计，提升演示文稿制作水平。

• 2023-06-20 | 09:00 - 16:30
• Online Training

Data analysis is not a subject, but an applied technology that's closely connected to business operation. Moreover, data analysis also requires people to understand the way of thinking, methods and necessary tools for analysing various data.

数据分析不是一门学科，而是一门应用技术，应用的对象就是业务场景，脱离业务的分析毫无意义。除了业务之外，数据分析还需要人们了解数据分析的思维和方法，以及数据分析的必备工具。

• 2023-06-14 | 13:30 - 16:30
• Room No. 708, Ruanjing Center A Tower, Dalian Software Park 软景中心a座 708室

In order to improve the people's awareness of disaster prevention and avoidance as well as their ability of self and mutual rescue, European Chamber Shenyang Chapter and Shenyang Red Cross Society co-organize the free training session on cardio-pulmonary resuscitation.

为增强广大群众防险避灾意识，提高自救互救能力，中国欧盟商会沈阳分会联合沈阳市红十字会开展关爱生命，救在身边行动。开展2023年沈阳市红十字会心肺复苏培训工作。该培训为公益性质，全程不收取任何费用。

• 2023-06-12 | 13:30 - 16:30
• 24th Floor 2410 Room 24层 2410室

Enterprise wechat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise wechat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance...... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process......
This course will help students master the overall skills of operating enterprise wechat public accounts through high-quality successful cases, carefully summarized practical skills, interactive on-site training, and at the same time quickly improve the enterprise wechat public account copywriting ability.

企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。

• 2023-06-09 | 09:00 - 16:00
• Online Training

Enterprise wechat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise wechat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance...... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process......
This course is about the overall planning, management and operation skills of wechat official accounts, focusing on improving the overall planning ability.

企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课关于微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2023-06-08 | 09:00 - 16:00
• Online Training

Many enterprises have established quality management systems, environmental management systems and other management systems in order to achieve a favorable position in the international market competition. The establishment of these systems and obtain certification, certainly enhance the security capacity of enterprises, however, a single management system whether in the standard, certification, or in the actual operation of the process, the burden brought to the enterprise and interface contradiction is also obvious, but also lead to the organization's cost and waste of resources. The effective way to solve this problem is to build an integrated management system.

不少企业为在国际市场竞争中取得有利地位，先后建立质量管理体系、环境管理体系和其他管理体系。建立这些体系并取得认证证书，固然增强了企业的保障能力，然而单一管理体系不论在贯标、认证，还是在实际运行过程中，给企业带来的负担及接口矛盾也是显而易见的，也导致组织的成本和资源的浪费。解决这一问题的有效途径是构筑整合管理体系。

• 2023-05-15 | 09:00 - 17:00
• Online Webinar

Since the launch of Wechat Channels, it has experienced many revisions.
Wechat Channels follows the successful experience recommended by Tiktok's algorithm, but naturally carries the characteristics of wechat's product: restraint, concealment, and traffic entry to all your networks.
Should the enterprise make video accounts?
What's the difference between Wechat Channels and Tiktok?
What brand and market value can be brought to the enterprise by investing in the operation of video accounts?
Do you not need to make Tiktok account after making video account?
These problems not only bother the staff of the Marketing Department of many enterprises, but also the management of many enterprises must consider the problem when allocating limited resources.
In order to help enterprises understand the Wechat Channels from the perspective of overall communication strategy and micro-operation, so as to make decisions suitable for enterprises. We have launched this course to provide reference ideas and practical skills for further operation.

微信视频号上线以来，经历了众多的改版。
视频号步着抖音的算法推荐的成功经验而来，却又天然带着微信产品系的特点：克制、隐藏，和你的所有人脉圈的流量入口。
企业是不是该做视频号？
视频号和抖音的区别是什么？
投入在视频号的运营上能给企业带来什么品牌和市场价值？
是不是做了视频号就不用做抖音号了？
这些问题不仅困扰着很多企业的市场部的工作人员，也是许多企业管理层在分配有限资源时，必须考虑的问题。
为了帮助企业既从整体传播策略又从微观运营的角度，整体来理解视频号，从而做出适合企业的决策。我们推出了本次课程，对进一步的运营提供借鉴思路和实践技巧。

• 2023-05-12 | 09:00 - 16:00
• Online Training

【 Problem solving 】
·Establish the thinking mode of data decision, say goodbye to perceptual decision thinking
·Master quantifying goals into measurable follow-through business problems
·Master the common data analysis methods and processes in high-frequency service scenarios
·Through visual analysis results of digital speech to enhance business discourse power

【解决问题】
·建立数据化决策的思考模式告别感性决策思考
·掌握将目标量化分解为衡量可跟进的业务问题
·掌握高频业务场景下常用的数据分析方法流程
·通过可视化分析成果数字说话提升业务话语权

• 2023-04-18 | 09:00 - 16:00
• Online Webinar