The European Chamber will hold its event " Content with ROI: Seizing the Oportunity of Media Monitoring and China KOLs" on 7th December 2017. In this event, two representatives of isentia - the event's sponsor - will share with participants key mainstream trends and how brands can leverage the heat of China KOLs.
The speakers will share their own experiences and best practice advice from different perspectives, providing a comprehensive overview of how companies can use Media Monitoring and Analyses Tools to influence with ease.

• 2017-12-07 | 09:00 - 11:20
• European Chamber Shanghai Office, Unit 2204

Live streaming is real-time, interactive and significant internet content. Different from the traditional texts, pictures, videos and other forms of communication, live streaming brings the customers and content closer, often with the customers being part of the production of the content. One of the biggest selling points is that it allows the direct interaction with customers by actively engaging with the anchor, timely conveying the concerned topics to the widest possible public in a face-to-face manner, which could not be achieved in the traditional marketing approach.

• 2017-09-21 | 14:00 - 17:15
• PwC Innovation Centre

How is the new media impacting your company's communication strategy in lines of fire? How to get prepared and deal with consumer/customer complaints as well as negative media reports? With the booming of social media, how do big brands protect their brand reputation and rebuild image after crisis? What are the new trends of issues and crisis communication? What are the good tips to make comprehensive preparation to handle diverse issues? Join us in this semianr and check if your company is well prepared to handle issues or crisis.

• 2017-09-20 | 14:00 - 17:15
• Orange room，The Westin Guangzhou

This session aims to help marketers in B2B companies to answer the questions that has long been obsessing them since the very beginning of Wechat official account.

• 2017-08-30 | 16:30 - 18:00
• European Chamber, Shanghai Office

This event is sold out and a waiting list is now in effect

• 2017-08-25 | 14:00 - 16:00
• Four Seasons Hotel, Qing I, 5th Floor

The European Chamber Marcom Forum is delighted to invite Alexis Bonhomme and Boris Chau from Curiosity China to present the latest developments of Wechat, new opportunities and best practices for brands to manage their Wechat.

• 2017-07-13 | 16:00 - 18:00
• European Chamber Office Beijing, 4th Floor, Room C411A

The Cyberspace Administration of China (CAC) issued the revised Administrative Measures on Internet News Information Services on May 2nd, taking effect on 1st June, 2017, and quickly followed up with the Implementing Rules on the Licensing of Internet News Information Services.

• 2017-06-13 | 16:00 - 18:00
• Kempinski Hotel Beijing Lufthansa Center, 3rd Floor, Xi'an Room

The advancement of the digital age has blurred the lines between B2B and B2C marketing. Marketers are increasingly asking are B2B buyers really different from B2C and should the approach to selling to these two groups be fundamentally different?

• 2017-05-23 | 19:00 - 21:00
• The Opposite House, BEI Room

Mr Elijah Whaley will present insight into influencer marketing social content creation and online distribution, and how brands can work with influencers to design marketing strategies that maximise ROI.

• 2017-05-16 | 16:00 - 18:00
• European Chamber Office Beijing, 4th Floor, Room C411A

On January 17, the China Food and Drug Administration (CFDA) and the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) jointly issued a Circular on Pilot Measures Concerning the Record-filing of Non-special-purpose Cosmetic Imports in Shanghai’s Pudong New Area (see circular in Chinese). The pilot measures will be valid from March 1, 2017 to December 21, 2018.

2017年1月17日，国家食品药品监督管理总局、质检总局于联合 发布了《关于在上海市浦东新区试点实施进口非特殊用途化妆品备案管理有关事宜的公告》（《公告》具体内容详见此处）。试点措施将于2017年3月1日至2018年12月21日内施行。

• 2017-03-22 | 09:00 - 11:10
• The European Chamber Shanghai Office, Unit 2204