Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

By 2024, the era of short videos has emerged. Everyone shops using short videos, and everyone has a short video account. In recent years, our trainer Ulan Tuya has dealt with many public opinion crises triggered by user rights protection. The current trend is that more and more users, when asserting their rights, will prioritize using platforms like Douyin and Xiaohongshu (Little Red Book) to express their dissatisfaction. This training class will specifically discuss the behavior of user complaints on social media and aim to provide some ideas and methods for companies.

乌兰老师这几年处理了很多用户维权引发的舆情危机。目前的趋势就是，越来越多的用户在维权时，会优先用抖音和小红书来表达不满。随着更多网络平台为用户维权提供专门的发布渠道时，“网上的用户投诉”已经越来越多影响到企业声誉，进而间接或直接影响企业的销售。同时，用户吐槽的负面内容的积累，也会引起媒体和其他人的关注，存在发酵成巨大舆情风险的隐患。本节课，将专门讨论社交媒体上的用户投诉这一行为，希望能够为企业提供一些应对思路和方法。

• 2024-03-21 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

This course is tailored specifically for business professionals based on the actual working scenarios of enterprises. The course unfolds according to the 2W1H principle, explaining why slides don't look good, what kind of slides are professional-looking, and how to make professional slides. In addition, this course also covers PPT colour matching, design principles, slide editing skills and various practical guidelines, and will introduce skills on slide layout, mastering, graphic image processing, animation effects, multimedia use and slide show control. Through the study of this course, you can use slides to express your views flexibly and freely, and become an infectious and persuasive speaker.

【课程介绍】
本课程根据企业实际工作场景，专门为业务人员量身定制。课程根据2W1H原则展开，讲解幻灯片为什么不好看，什么样的幻灯片是专业好看的，以及怎么制作专业幻灯片。除此之外，本课程还涉及PPT色彩搭配、设计原则、幻灯片编辑技巧及各种实用指南，并将对幻灯片版式、母版、图形图像处理、动画效果、多媒体使用及幻灯片放映控制等进行技巧介绍。通过本课程的学习，让您可以利用幻灯片灵活自如地表达您的观点，成为一个有感染力和说服力的演讲者。

• 2024-01-30 | 09:00 - 16:00
• Online - TEAMS training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”.

• 2024-01-30 | 09:20 - 16:30
• Online

Full-day Training in Chinese: How to Write Business English Email Efficiently

• 2019-12-12 | 09:00 - 17:30
• Dalian Meeting Room, 3F, Kempinski Hotel Chongqing 重庆凯宾斯基酒店3楼大连厅

Business writing

• 2019-12-11 | 09:00 - 17:00
• Opal Room, 2F, The Ritz-Carlton, Chengdu 成都富力丽思卡尔顿酒店 二楼欧泊厅

The European Chamber Southwest China Chapter is delighted to invite you to join the Full-day Training in Chinese: PPT Application Skills for Business Elite on 29th August (Thursday), 2019.

中国欧盟商会西南分会诚邀您参加将于2019年8月29日（星期四）举行的全天中文培训——职场精英商务PPT应用。

• 2019-08-29 | 09:00 - 17:00
• Beijing Meeting Room, 3F, Kempinski Hotel Chongqing 重庆凯宾斯基酒店3楼北京厅

PPT正参与着我们的商业活动，或是述职报告，或是产品展示，或是教学。大家都希望自己做的幻灯片脱颖而出，受到观众的夸赞。什么风格的幻灯片才能适合我们的述职报告呢？职场人士制作幻灯片时也存在一些问题，例如制作幻灯片浪费大量时间造成工作上失去主次，幻灯片的内容没有条理性造成很难看懂等。这些问题我们在课上都会帮助大家分析并提供解决方案。

Nowadays PPT is participating in our business activities, job reports, product presentations, and teachings. Everyone wants to make their own PowerPoint presentation stand out and be approved by the audience. So which slide style is suitable for our report? We will meet some problems in the process of making PowerPoint slides, such as the waste of time in the production of slides, the loss of priority in the work, the lack of organization in the content of the slides, and the difficulty of understanding. This course will help you analyze relative situations and provide solutions to the questions above.

• 2019-08-28 | 09:00 - 17:00
• Qing Cheng Hall, 4th Floor, Holiday Inn Chengdu Oriental Plaza 成都东方广场假日酒店 4楼青城厅

Knowing how to read financial statements is a great asset in analyzing business opportunities, assessing financial risks, communicating, and dealing with the real business situations. The European Union Chamber of Commerce in China (European Chamber) Southwest Chapter is delighted to invite you to this the training “Finance and Accounting for the Non-Financial Manager (Full-Day, English)” to learn the basics of finance, to be familiar with the use of financial accounting information in capital investment decisions. The training will be held on 26th July (Friday), 2019 in Chengdu.

了解如何阅读财务报表是分析商业机会、评估财务风险、沟通和处理商务情况的一大技能。中国欧盟商会西南分会诚挚邀请您参加将于2019年7月26日（星期五）在成都举行的非财务人员的财务知识培训（全天英文授课），学习财务基本知识，熟悉财务会计信息在资本投资决策中的理解和使用。

• 2019-07-26 | 09:00 - 17:30
• Jinsha & Longquan Room, 4F, Sheraton Chengdu Lido Hotel 成都天府丽都喜来登饭店 四楼金沙龙泉厅

Excel Application Skills for Business Work

• 2019-04-11 | 09:00 - 17:30
• Yangtze 6, 3rd Floor, Radisson Blu Plaza Chongqing 重庆丽笙世嘉酒店3楼长江6厅