课程介绍：
企业的品牌塑造、市场营销和广告推广离不开文案。文案是所有的营销活动和品牌建设的核心内容，即便是以图片和视频为主的传播方式，其点睛之笔都是文字。企业常用对外文案有几个类型：广告语、软文、新闻稿、企业微信公号以及企业领导发言稿。在数字时代，从论坛、博客，到微博和微信公号，阅读方式的进化使得企业的内容越发有机会被更广大的受众人群所接触，也有更多企业通过优质的文案实现了品牌建设或销售的目标。文案已经是一家企业的市场营销团队必须具备的能力。越来越多的企业将企业微信公号的建设作为重要的品牌建设以及与受众沟通的渠道。然而，如何写出优质的微信文章、吸引人的标题，如何排版，已经成为一件具体而重要的工作。本课程将通过优质的成功案例，精心总结的实用技巧，互动的现场训练，分享微信文案各个环节的技巧，来帮助学员快速提高企业微信公号的文案写作能力。

• 2018-12-28 | 09:00 - 17:00
• Guangzhou

课程说明
中国的媒体传播长期以来是单向的，读者反馈机制不健全的。只到 2009 年新浪微博兴起，微博是中国新媒体时代的开端，真正为每一个独立的人提供了一个面向大众发声的渠道。随着微信公众号+朋友圈的出现，进一步使得每个独立个体都具备了“广播”的能力和工具，也使得个体的意见有了传播的可能性。手机 app 的大规模兴起，促使更多的内容平台重视了个体带来的社交和传播的流量，比如知乎、豆瓣等。而职业类社交 app 的兴起，如领英、脉脉，更让员工有机会把曾经的企业内幕暴露于大众之下。这种技术手段的改变，直接带来的后果就是：危机一旦出现，很有可能通过社交媒体实现快速传播，一旦进入到个体层面的自主传播，危机对于企业品牌的危害就直达个体层面，同时很有可能因企业的不当应对，引发二次甚至三次传播。对此，我们可以称为：不作不死，且作且死，覆水难收。移动时代的危机传播具有：几何级数的传播速度、跨圈层的传播范围、衍生话题的不可预知等特性。曾经的单一信源的传播形式下，企业只需要搞好媒体关系就可以预防大规模的舆论危机。然而在移动时代，蝴蝶效应确实存在，任何个人的爆料都可能引发一起大规模的舆论危机，案例太多了。危机已经不止是预警预防了，而是防不胜防，在这种情下，进一步提高对移动传播环境下的舆论危机的传播特点的了解就非常必要，同时，也需要掌握和了解相关的解决办法。

• 2018-12-27 | 09:00 - 17:00
• 广州

At this meeting, we are pleased to invite a representative from the Ministry of Industry and Information Technology (MIIT) Equipment Industry Development Centre (EIDC) to interpret the final version of the Administrative Measures on Market Access Permission for Road Motor Vehicle Manufacturers and Products 道路机动车辆生产企业及产品准入管理办法, which was released by the MIIT on 6 December 2018 and will become effective on 1 June 2019.

• 2018-12-20 | 10:00 - 12:00
• European Chamber Shanghai Office, Unit 2204, Floor 22

At this meeting, we are pleased to invite a representative from the Ministry of Industry and Information Technology (MIIT) Equipment Industry Development Centre (EIDC) to interpret the final version of the Administrative Measures on Market Access Permission for Road Motor Vehicle Manufacturers and Products 道路机动车辆生产企业及产品准入管理办法, which was released by the MIIT on 6 December 2018 and will become effective on 1 June 2019.

• 2018-12-20 | 10:00 - 12:00
• European Chamber Beijing Office, 4th floor, Room C411A

The European Chamber would like to invite you to a tour to visit two of the leading technology companies in China – Royole and Cogobuy/IngDan. Join us to find out how advanced flexible technologies and a supply chain-based open ecosystem are shaping the innovation landscape and industries now and in the future.

This event is an ideal opportunity to get to know China's leading innovative companies in Guangdong and to network with like-minded business people. Members First.

• 2018-12-20 - 2018-12-20 | 13:30 - 17:00
• 19F, High-Tech Zone Union Tower, 63 Xuefu Road, Nanshan District, Shenzhen, China

Winter Festival 2018
2018冬季庆典
ISA International School invites you to celebrate the holiday season with us at our annual Winter Festival.
广州爱莎国际学校诚挚邀请您和我们一起迎接年度冬季庆典。
Our theme: 'The Enchanted Forest'.
2018冬季庆典主题：“魔法森林”！

• 2018-12-19 - 2018-12-19 | 14:00 - 20:00
• 广州塔二层Canton Tower 2F

The European Union Chamber of Commerce in China Shenyang Chapter, together with Enterprise Square, is thrilled to invite you to the seminar on Leadership Sandbox Simulation - Reversing the Future, Effective Leadership & Organizational Capability from 1：30 p.m. to 4:30 p.m. 19th (Wednesday), December 2018 at Shenyang Shangri-La Hotel. The event will be held in Chinese.

中国欧盟商会沈阳分会联合企业广场共同举办领导力沙盘模拟——逆转未来，有效领导下属& 组织能力建模研讨会。活动将于2018年12月19日(周三)下午1：30到4：30于沈阳香格里拉酒店举办。活动语言：中文。

• 2018-12-19 | 13:30 - 16:30
• Grand Hall, 2nd floor, Shenyang Shangri-la Hotel

欧盟商会邀请您参加12月18日举办2018“公益再回首”活动，回顾本年度公益事业的努力成果，为加强政府、社会机构、企业等各方的跨界协作搭建平台。

• 2018-12-18 | 10:00 - 13:00
• The Amity Foundation

Our Main goal is to facilitate the inclusion of people with disabilities into the society through meaningful employment, high quality vocational training & personal development programs.

• 2018-12-18 - 2018-12-19 | 10:00 - 16:00
• CI3 - Changzhou Innovative Industrial Incubator 艾斯瑞（常州）企业孵化器有限公司

Dear Sir or Madam,
With this mail I would like to win your employee to attend our open seminar at Miele DongGuan.Our Managing Director & Partner Mr. Xiaolong Hu and Senior Consultant Mr. Paul Enggruber would share their project experience and give the participants the most important rules to work in project environment and in intercultural team.You can find the basic information of the event as below and as attachment.

• 2018-12-17 - 2018-12-19 | 09:00 - 17:00
• No.9, Mei Nuo Jie, Qishi Town, Dongguan, Guangdong