Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

By 2024, the era of short videos has emerged. Everyone shops using short videos, and everyone has a short video account. In recent years, our trainer Ulan Tuya has dealt with many public opinion crises triggered by user rights protection. The current trend is that more and more users, when asserting their rights, will prioritize using platforms like Douyin and Xiaohongshu (Little Red Book) to express their dissatisfaction. This training class will specifically discuss the behavior of user complaints on social media and aim to provide some ideas and methods for companies.

乌兰老师这几年处理了很多用户维权引发的舆情危机。目前的趋势就是，越来越多的用户在维权时，会优先用抖音和小红书来表达不满。随着更多网络平台为用户维权提供专门的发布渠道时，“网上的用户投诉”已经越来越多影响到企业声誉，进而间接或直接影响企业的销售。同时，用户吐槽的负面内容的积累，也会引起媒体和其他人的关注，存在发酵成巨大舆情风险的隐患。本节课，将专门讨论社交媒体上的用户投诉这一行为，希望能够为企业提供一些应对思路和方法。

• 2024-03-21 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

This course is tailored specifically for business professionals based on the actual working scenarios of enterprises. The course unfolds according to the 2W1H principle, explaining why slides don't look good, what kind of slides are professional-looking, and how to make professional slides. In addition, this course also covers PPT colour matching, design principles, slide editing skills and various practical guidelines, and will introduce skills on slide layout, mastering, graphic image processing, animation effects, multimedia use and slide show control. Through the study of this course, you can use slides to express your views flexibly and freely, and become an infectious and persuasive speaker.

【课程介绍】
本课程根据企业实际工作场景，专门为业务人员量身定制。课程根据2W1H原则展开，讲解幻灯片为什么不好看，什么样的幻灯片是专业好看的，以及怎么制作专业幻灯片。除此之外，本课程还涉及PPT色彩搭配、设计原则、幻灯片编辑技巧及各种实用指南，并将对幻灯片版式、母版、图形图像处理、动画效果、多媒体使用及幻灯片放映控制等进行技巧介绍。通过本课程的学习，让您可以利用幻灯片灵活自如地表达您的观点，成为一个有感染力和说服力的演讲者。

• 2024-01-30 | 09:00 - 16:00
• Online - TEAMS training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”.

• 2024-01-30 | 09:20 - 16:30
• Online

管理者在充满压力的会议中，向领导或者跨部门团队做正式汇报的时候，最大的挑战莫过于如何：

· 切中要害，获取支持

· 逻辑性强，富有条理

· 简明扼要、突出重点

本课程所教授的是，“在汇报中Sell你的想法——以听众为中心的思维模式和叙事逻辑”。

• 2022-12-14 | 09:00 - 16:00
• Online - Zoom training link will be shared prior to the training by email 线上课程 - Zoom培训链接将于会议前发送到报名邮箱

It is more common for companies involving in a public opinion crisis. A response to the public is necessary. Some companies accept media interviews, some send lawyer letters to media, and some post statements on their official websites and official accounts.

However, there are very few successful cases that can calm the public opinion with a single response. More often, the response got no attention at all, or even worse, the response triggers a new round of public discussion in a negative way. In this case, some companies are rather like to keep silent, which means giving up the chance of explanation.

• 2022-12-02 | 09:00 - 17:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

This interactive training session will help you to become an effective communicator with native English speakers. Understanding Intercultural Communication through Hofstede 5 Dimensions; Negative and Positive Politeness and Relevance Theory. This training session will give an understanding of the pragmatic and linguistic main aspects of oral and writing communication in work and real-life environment. Moreover, participants will have clear overview of multicultural dimension of communication through email correspondence in business environment in a globalised workplace. The session will be delivered in English. All the documents used will be in English.

• 2022-10-28 | 09:25 - 17:00
• Meeting Room 6+7, 2F, A2 Block, SinoSwiss Technopark 中瑞产业园A2栋2楼6+7会议室

The WeChat official account is the brand building channel for companies. It is also a quick communication way. The corporate official account should follow the principles of corporate strategic communication.

If you want to run a WeChat official account well, you need to work on a series of issues: strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance...

This course focuses on the specific writing and typesetting skills of a single WeChat article.

• 2022-10-14 | 09:00 - 16:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

The WeChat official account is the brand building channel for companies. It is also a quick communication way. The corporate official account should follow the principles of corporate strategic communication.

If you want to run a WeChat official account well, you need to work on a series of issues: strategic planning, brand positioning, long-term content planning, team building and KPI assessment, legal risk avoidance...

This course is about the overall planning, management and operation skills of WeChat official account, focusing on improving the overall planning ability.

• 2022-10-13 | 09:00 - 16:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

Investment working group

• 2022-10-12 | 14:30 - 15:30
• "Zoom Meeting" link will be sent to the participant's email box before 8th October, Zoom会议链接将于10月8日前发到报名人员邮箱