Many foreign enterprises are B2B companies that need to develop a large number of enterprise-level clients in China. The customer base of B2B companies is characterized by intense competition, long procurement cycles, complex procurement decisions, and difficulty in exploring potential customers. Therefore, the branding and marketing teams of B2B companies encounter many challenges. This course aims to comprehensively analyze the pain points and characteristics of B2B clients, thereby enhancing the team's understanding of branding and marketing work for B2B companies, learning more management skills to apply in daily work, and improving marketing efficiency.
很多外企是B2B类企业，需要在中国开发大量的企业级客户。B2B企业的客户群体存在竞争大、采购周期长、采购决策复杂、潜客挖掘难等特点。因此B2B企业的品牌及市场部团队的工作会遇到不少难点。本课程旨在全面梳理B2B客户的痛点和特点，从而提高团队对B2B类企业的品牌和市场营销工作的认知，学习更多管理技能，以便运用在日常工作中，提高市场营销的效率。

• 2024-04-19 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email

The European Chamber is pleased to invite you to the 2024 kick-off meeting of the Financial Services Working Group (WG). The meeting will be held on 17th April, 15:30 – 17:00, offline at the European Beijing and Shanghai Offices, as well as online. Please note this event is only open to industry representatives.

• 2024-04-17 - 2024-04-17 | 15:30 - 17:00
• European Chamber Beijing and Shanghai Offices

The Aviation and Aerospace Working Group cordially invites you to participate its 2024-2025 Chair Election and PP Discussion on Tuesday 2nd April 2024, from 9:30 to 11:00.

• 2024-04-02 | 09:30 - 11:00
• European Chamber Beijing Office and Online Meeting

On Thursday, 28th March, the ILS Working Group will hold its 2024-2025 working group chair and vice chair elections. The meeting will also include discussions on PP 2024/2025, upcoming EU-China Maritime Dialogues, agenda of Ningbo Meeting with the MoT, as well as 2024 ILS work plan.

• 2024-03-28 - 2024-03-28 | 14:00 - 16:00
• Office Unit2204, ShuiOn Plaza,333 Huaihai Zhong Road, Shanghai, 200021

The European Chamber is happy to invite you to the kick-off meeting of the Agriculture, Food and Beverage Working Group (AFB WG), which will take place onsite from Beijing, Shanghai and online via Zoom on Monday, 27th March, from 14:30 to 16:30.

• 2024-03-27 | 14:30 - 16:30
• European Chamber Beijing, Shanghai Office and Online

The European Chamber is happy to invite you to the kick-off meeting of the Quality and Safety Services Sub-Working Group (QSS Sub-WG) which will take place onsite from Beijing and online on 27th March 09:30-10:30. If you want to join this meeting, please register here before 24th March COB.

The main topics for this meeting will be the revision of the activities of the WG in 2023, as well as the establishment of the WG priorities for 2024 and the discussion on the upcoming QSS Sub-WG Position Paper. Thus, members are strongly encouraged to join the discussion and provide input on the key issues which will likely shape the activities of the WG this year. During this meeting we will also hold our 2024-2025 chair elections.

• 2024-03-27 | 09:30 - 10:30
• European Chamber Beijing Offices, Beijing Lufthansa Center, Office C405

On Monday, 25th March, the ILS Working Group will have its preparation meeting for chairs election, 2024 workplans and the meeting with Ningbo Transport Bureau.

• 2024-03-25 - 2024-03-25 | 14:00 - 16:00
• ONLINE

On Friday, 22nd March, the European Chamber Human Resources Working Group will hold its 2024-2025 working group kick-off meeting and chair/vice-chair elections. The meeting will also include the discussions on the 2024-2025 working group Position Paper and the annual Work Plan.

• 2024-03-22 | 10:00 - 12:00
• European Chamber Shanghai Office and Beijing Office + Online Microsoft Teams

The European Chamber is happy to invite you to the kick-off meeting of the Standards and Conformity Assessment Working Group (SCA WG) which will take place onsite from Beijing and online on 22nd March 10:00-11:30.

• 2024-03-22 | 10:00 - 11:30
• European Chamber Beijing Office

By 2024, the era of short videos has emerged. Everyone shops using short videos, and everyone has a short video account. In recent years, our trainer Ulan Tuya has dealt with many public opinion crises triggered by user rights protection. The current trend is that more and more users, when asserting their rights, will prioritize using platforms like Douyin and Xiaohongshu (Little Red Book) to express their dissatisfaction. This training class will specifically discuss the behavior of user complaints on social media and aim to provide some ideas and methods for companies.

乌兰老师这几年处理了很多用户维权引发的舆情危机。目前的趋势就是，越来越多的用户在维权时，会优先用抖音和小红书来表达不满。随着更多网络平台为用户维权提供专门的发布渠道时，“网上的用户投诉”已经越来越多影响到企业声誉，进而间接或直接影响企业的销售。同时，用户吐槽的负面内容的积累，也会引起媒体和其他人的关注，存在发酵成巨大舆情风险的隐患。本节课，将专门讨论社交媒体上的用户投诉这一行为，希望能够为企业提供一些应对思路和方法。

• 2024-03-21 | 09:00 - 16:00
• Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱