The EU SME Centre and the European Chamber are pleased to invite you to our next Working Group Meeting, where Mr. Matias Zubimendi from China IPR SME Helpdesk, Ms. Daphne Tuijn from Chaoly and WebshopinChina, and Ms. Grace Yu from Daxue Consulting will explore different aspects of operating in the Chinese E-commerce ecosystem by looking into IP considerations, marketing tools and e-commerce platforms. The meeting will take place offline at the European Chamber Beijing and Shanghai offices on the 14th December from 16:30-18:00. Online access will be offered to members not able to attend in person.

• 2020-12-14 | 16:30 - 18:00
• Beijing and Shanghai Offices/Zoom

The European Chamber Marketing and Communications Forum is delighted to invite seasoned journalists from AP, AFP and Yicai (第一财经) to have an off-the-record discussion on the following topics. What stories are China-based media most interested in right now? How has coverage shifted throughout the pandemic? What’s news agency’s content plan for the near future/2021? What are the opportunities and continued challenges for media outlets and brands presented by the incoming US administration’s approach on China?

• 2020-12-03 | 14:00 - 16:00
• Offline at European Chamber Beijing Office Or Online via Zoom

Manufacturing companies didn't need to worry about marketing a decade ago. They produced the best possible products and hired good salespeople to sell them. And that was about it.
If manufacturers even thought about marketing, it was as sales support: organizing trade show giveaways, creating sell sheets, buying ad space in trade magazines and making sure the website looked halfway decent.
Essentially, marketing was not a focus, and it was often treated as an afterthought.
But the world of buying and selling has changed. 94% of B2B buyers are now doing their own research online before they even want to engage with a manufacturing company's salespeople.
So, ready or not, marketing has become a new necessity manufacturers.

• 2020-09-18 | 09:30 - 12:00
• Generali China Life Insurance Company Limited Guangdong Branch 中意人寿保险有限公司广东省分公司

网络直播营销带货是一种新兴的电商交易模式，对于网红直播带货法律性质的认识存在较大分歧。为了帮助企业更好地了解该指导意见、网络直播营销的监管趋势和对企业营销活动的影响，中国欧盟商会很荣幸地邀请到中国广告协会副秘书长赵践，分享网络直播营销活动的规范背景和对网络直播新业态的看法，并邀请到霍金路伟律所合伙人龚英姿，在广告法、电子商务法、反不正当竞争法、消费者权益保护法等法律的背景下解读《关于加强网络直播营销活动监管的指导意见（征求意见稿）》的主要条款以及对企业的影响。

• 2020-09-11 | 14:00 - 16:00
• Zoom, European Chamber Office Beijing, Room C405 (Limited seats for members only)

This Marketing and Communications Forum webinar is free for all members. We're delighted to invite Ms Jenny Chan, China Editor at WARC, to present top associated market trends for brands in post-pandemic era; Ms Lydia Lee, China President and Global Co-head of Technology, Weber Shandwick, Mr Emmanuel Caisse, Head of Analytics, Weber Shandwick APAC (TBC) to present the Road to Recovery – A Communicator’s Guide to Navigating COVID-19; and Ms Yue Yu, Beijing Partner of Brunswick to present how to build a better China business story in the new wave of Pandemic.

• 2020-04-07 | 15:00 - 17:00
• Online (Zoom)

Nowadays more than 40% of the world’s internet users have purchased products online, since the COVID-19 outbreak, there has infinite impacts on retail brands and their targeted audiences. Consumer behavior has changed during this period and ecommerce business is booming and will continue grow in 2020.
Online shopping and cloud service digital transfer are becoming more popular than ever. How should brands adapt changes and given the unprecedented challenges, recovering what drives you change China ecommerce trend, taking the crisis as a switch your business digitalization. Cyril Drouin from Publicis eCommerce will share his latest insight and advice on consumer initial reaction, consumer media behavior change, and how brands address emerging trends, longer term opportunities etc.

• 2020-04-03 | 15:30 - 16:30
• Online - Zoom Platform

How to Take the COVID-19 Outbreak as An Opportunity for Your Business Transformation, Digitalisation and Innovation

• 2020-03-03 | 16:00 - 18:00
• online

At the last MarCom event of 2016, we’re delighted to invite Dr. Xu Mingqiang, Chief Technology Officer of Microsoft Greater China Region and Mr. Boris Sun, Head of Operation and Product of xAd China to present cloud and machine learning in marketing and the power of location.

• 2016-12-16 | 10:00 - 12:00
• European Chamber Beijing Office C411A

On 13th October, the British Chamber, European Chamber and American Chamber would like to bring all Marketing & Communications professionals together for a night of industry focussed networking at The Opposite House, Sanlitun.

• 2016-10-13 | 18:30 - 20:00
• Bei Space, The Opposite House, Sanlitun

Marketing is an important pillar of corporate success, but CEO and marketing priorities are often not aligned which can lead to the marketing function becoming less influential or sidelined altogether. This disconnect between CEOs and marketers also generate increased skepticism and doubt among board members as to the real commercial value that marketing can bring.

• 2016-09-09 | 14:30 - 16:30
• Kempinski Hotel Beijing Lufthansa Center, 3rd Floor, Hangzhou Room