Heading into 2017, among the key challenges marketers will face, acquiring marketing tech should be one of them. To understand how organizations can effectively integrate marketing tech into their marketing strategy and operations, we’re delighted to welcome Dr. Xu Mingqiang, Chief Technology Officer of Microsoft Greater China Region and Mr. Boris Sun, Head of Operation and Product of xAd China to present cloud and machine learning in marketing and the power of location.
Agenda:
09:30-10:00 Registration
10:00-10:05 Welcome remarks by MarCom Forum Chair Jon Geldart
10:05-10:35 Enabling connected marketing with new generation IT technologies by Dr. Xu Mingqiang
This session is about how the marketing organization can utilize modern IT technology such as Big data, IOT, cloud computing and AI to deliver personalized, rich, connected experiences to customers anywhere, inspiring and driving loyalty, keep up with fast-moving customers and to bring them into focus.
10:35-11:05 Unleash the Power of Location – Introduction of Location Solution 2.0 by Mr. Boris Sun
Today, popular apps such as Uber, Airbnb, and Pokemon Go have all adopted and built their businesses on this same foundation: Location. Advertisers now can target their audience based on their real time location and historical path. Boris will introduce why Location is the 3rd Revolution of digital marketing after Search and Social in his speech. He will also introduce xAd Location Solution 2.0, an upgraded new solution to help marketers achieve better results.
11:05-12:00 Q&A