企业舆情的爆发非常常见。尽管还有企业在奢望“0舆情”，事实上，任何企业都无法保证自己不会因为某种意外上热搜。企业更应该学习的是如何预防舆情，以及如何在遇到突发舆情时能够正确应对，避免舆情的扩大化。

近期花西子的舆情，企业不正确的应对，把由李佳琦担任主角的舆情最终变成花西子领衔主演。进而，花西子连续做出更多应对均让舆论不解。从后续花西子多次上热搜的行为看，该企业的危机公关应对策略似乎与众不同，似乎有试图“把危变成机”的想法。那么，花西子的策略到底有没有达到危机公关的目的？花西子的“发疯文学”到底有没有挽回流失的消费者？相信这都是企业市场部和公关部们会有的疑问。

乌兰老师邀请到专业舆情监测公司北京源信加科技有限公司提供独家数据支持，通过客观的数据分析，舆情语义分析等证据拆解，来理性分析受众和消费者对花西子的舆情连续剧的真实效果。

• 2023-12-01 | 14:00 - 17:00
• Academic Lecture Hall, 1F, Hunt Health 亨特医疗 一楼学术报告厅

亲爱的朋友们：
隆冬将至，相邀重庆
举杯共饮，罗讷佳酿
这是一份自然的请柬，更是一份醉美的名片。

本次活动由法国驻成都总领事馆商务投资处主办，现诚挚地邀请欧盟商会会员企业及感兴趣者参加。
Rhône Valley Wine Tasting Day: 3 events in Chongqing is organized by the Business France China and we sincerely invite members of European Chamber to come and join.

• 2023-11-30 | 13:30 - 19:00
• Chongqing Sheraton Hotel

Business writing is one of the most important skills for succeeding in your career. From professional writers to new employees, from non-native English speakers to experienced executives, many trainees are using techniques from business writing to enhance their ability to communicate and put forth ideas. This course will teach you how to apply good business writing principles to your work, how to significantly improve your writing through simple tools, and how to execute organization, structure, and revision to communicate more adeptly than ever before. Starting with this lesson, you'll be able to immediately apply your new knowledge to your work and improve your writing to make a professional impression on others.

• 2023-11-30 | 09:00 - 16:00
• Zoom online

Up until now, data intellectual property (IP) has mostly been regulated by existing IP protection frameworks. This is changing with the introduction of various local trial initiatives across China. Join the Intellectual Property Rights Working Group for an overview of data IP and what it means for European businesses in China.

• 2023-11-29 | 10:30 - 12:00
• European Chamber Office Beijing, 4th Floor, Room C405 and Zoom

The government affairs (GA) work of enterprises is often compared to “building a rainbow bridge of communication and cooperation between the government and enterprises”.

• 2023-11-28 | 09:20 - 16:30
• Zoom online

本课程为中文授课。 根据您的需求， 学员可选择上午场培训- 政府事务对内沟通， 或者选择下午场对外沟通， 或者选择全天对内和对外沟通两场培训。

• 2023-11-28 | 09:00 - 16:30
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）

In order to help member companies explore more social media marketing channels besides three most widely-used ones (WeChat, Weibo and Douyin), this event will focus on Xiaohongshu. The European Chamber Marketing and Communications (MarCom) Forum is delighted to invite Gao Wei, Founder of Juliuxingchen(official MCN of Xiaohongshu), ex-head of Celebrity Operation in Tik-tok, Content Marketing Expert of Alibaba, and Song Yawen, Founder of Youla Media, to share their understanding and recognition of Xiaohongshu and discuss how to realise all-step marketing communication as a content marketing platform and its comparison with other platforms, and whether it is worth investing as an advertising channel.

• 2023-11-24 | 14:00 - 16:15
• Zoom/European Chamber Office Beijing, 4th Floor, Room C405

Trainees can easily create both professional presentation PPT and quickly produce working presentations that meet company requirements. By using pictures, shapes, color-match skills, trainees will craft the abilities that make presentations more impressive and master the most practical design for cover and catalog and improve the level of presentation production.

• 2023-11-23 | 09:00 - 16:00
• Zoom online

The European Chamber Southwest China Chapter is delighted to invite you to join the networking mixer of the Autumn co-organised by the European Union Chamber of Commerce in China, China-Italy Chamber of Commerce, British Chamber of Commerce in China, Swiss Chinese Chamber of Commerce, on 22nd November (Wednesday) 2023. You can enjoy a free-flow of wine, brewed beer, coke, sprite, orange juice, and apple juice as well as a great buffet. The second celebration of the Year of the Rabbit will take place at Kempinski Chongqing. This party provides a platform for members and friends to know each other well. We will be waiting for you and your friends there.

欧盟商会诚挚邀请您参加将于2023年11月22日（星期三）举行的重庆跨商会秋季联谊酒会，畅饮精选红、白葡萄酒、生啤、可乐、雪碧、橙汁、西柚汁和苹果汁，品尝丰富的自助餐品。本次酒会由中国欧盟商会、中国意大利商会、中国英国商会、中国瑞士商会联合举办。我们期待在这个秋天，与您和您的朋友们在重庆凯宾斯基酒店相聚，增进彼此的了解。

• 2023-11-22 | 18:30 - 21:30
• Brew House, 1st Floor, Chongqing Kempinski Hotel

Under the guidance of the National Energy Administration (NEA) and Jiangsu Provincial People's Government, the European Chamber Energy Working Group has the pleasure to co-host the 2023 China-Europe Offshore Renewables Development & Cooperation Forum with China Renewable Energy Engineering Institute and Yancheng Municipal People’s Government. The Forum will take place in Yancheng, Jiangsu from November 20th to 22nd.

• 2023-11-20 - 2023-11-22 | 00:00 - 00:00
• Yancheng, Jiangsu