Recognized locally, regionally and globally, the AISG Training Center provides high-quality training in the areas of curriculum, teaching and learning, and student experience for international educators and local Chinese teachers in China and beyond.

• 2023-07-17 - 2023-07-21 | 00:00 - 00:00
• Online+Offline mode

Writing ability is one of the core competence of marketing. No matter the press release of the enterprise brand promotion, the product promotion article on the WeChat public account, all the marketing and brand publicity work can not be separated from writing. However, many people rarely accept writing training in the process of study and employment after the college entrance examination.
Press release is the most basic publicity tool of the enterprise. However, many corporate press releases actually have a lot of grammatical errors, non-standard writing problems, affecting the professional image of the enterprise.
This course aims to help students master the standard writing of press releases from the basic skills.
写作能力是市场推广的核心能力之一。无论是企业品牌宣传的新闻稿，微信公众号上的产品宣传文章，所有的市场营销和品牌宣传工作都离不开写作。但是，很多人在高考之后的学习就业过程中，就很少再接受写作的训练。
新闻稿是企业最基本的宣传工具。但是很多企业的新闻稿实际上有很多语法错误、行文不规范的问题，影响了企业的专业形象。
本课旨在从基本功入手，帮助学员掌握新闻稿的规范写法。

• 2023-07-07 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

In this course, you will learn how to use ChatGPT and other automation tools to increase your productivity. We'll cover some popular automation tools and provide some practical examples to help you understand how to apply these tools to your daily work. Whether you want to be more productive or learn automation tools, this course will be a great choice. Our goal is to help you master these tools quickly and apply them to your daily work.

在这门课程中，你将学习如何使用ChatGPT以及其他自动化工具来提高你的工作效率。我们将介绍一些流行的自动化工具，并提供一些实用的示例来帮助你了解如何将这些工具应用于你的日常工作中。无论你是想提高工作效率还是学习自动化工具，这门课程都将是一个不错的选择。我们的目标是帮助你快速掌握这些工具，并将它们应用于你的日常工作中。

• 2023-07-06 - 2023-07-07 | 09:00 - 16:00
• Online Training

This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability.
本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2023-06-09 | 09:00 - 16:00
• online

Enterprise wechat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
This course will help students master the overall skills of operating enterprise WeChat public accounts through high-quality successful cases, carefully summarized practical skills, interactive on-site training, and at the same time quickly improve the enterprise WeChat public account copywriting ability.

• 2023-06-09 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

This course is about the overall planning, management and operation skills of wechat public accounts, focusing on improving the overall planning ability.
本课讲微信公众号的整体策划、管理和运营技巧，重点提高整体策划能力。

• 2023-06-08 | 09:00 - 16:00
• Online

Enterprise WeChat public account is the enterprise's mobile official website, is the first channel of brand output. Enterprise public number should follow the principle of strategic public relations.
Enterprise WeChat official account opening, strategic planning, brand positioning, long-term content planning, team construction and KPI assessment, legal risk avoidance... A range of problems requires systematic thinking and planning.
Do a good job of public number, also need to understand the content: how to do a good job of long-term content, how to continue to find topic selection, how to write a good copy, how to improve the appearance of the public number level, how to improve the spread of the article, how to continue to attract powder to increase brand influence, how to avoid violations in the specific operation process...
企业微信公号是企业的移动官网，是品牌输出的第一渠道。企业公号应遵循企业战略公关的原则。
企业级微信公众号的开通、战略规划、品牌定位、长期内容策划、团队构建和KPI考核，法律风险规避……一系列问题都需要系统化的思考和计划。
做好公众号，还需要懂内容：如何做好长期内容、如何持续找到选题、如何写好每一篇文案、如何提高公号的颜值、如何提高文章的传播度、如何持续吸粉增加品牌影响力、如何在具体操作过程中避免违法违规……
本课程将通过优质的成功案例、精心总结的实用技巧、互动的现场训练、帮助学员掌握运营企业级微信公众号的整体技巧，同时快速提高企业微信公号的文案写作能力。

• 2023-06-08 | 09:00 - 16:00
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Establish the thinking mode of data decision, say goodbye to perceptual decision thinking; Master quantifying goals into measurable follow-through business problems; Master the common data analysis methods and processes in high-frequency service scenarios; Through visual analysis results of digital speech to enhance business discourse power.

建立数据化决策的思考模式告别感性决策思考；掌握将目标量化分解为衡量可跟进的业务问题；掌握高频业务场景下常用的数据分析方法流程；通过可视化分析成果数字说话提升业务话语权。

• 2023-05-24 | 09:00 - 16:00
• Online Course - link will be shared prior to the training by email 线上课程 - 链接将于培训前发送到报名邮箱

[Course Objectives]
1. Master Excel using skills, improve the way of work, improve work efficiency;
2. Design a pleasing professional data report, using more than three functions nested to solve complex problems;
3. Create professional "talking" charts to generate arbitrary reports from Pivottables.

【课程目标】
一、掌握 Excel 使用技巧，改善工作方式，提高工作效率；
二、设计令人赏心悦目的专业数据报表，通过三个以上的函数嵌套解决复杂工作问题；
三、创建“会说话”的专业图表，通过数据透视表随便所欲生成各种报表。

• 2023-05-16 | 09:00 - 16:30
• Online Course - Zoom link will be shared prior to the training by email 线上课程 - Zoom链接将于培训前发送到报名邮箱

Should the enterprise make video number? What's the difference between a video account and Douyin? What brand and market value can be brought to the enterprise by investing in the operation of video number? Do you not need to make Douyin account after making video number?
These problems not only bother the staff of the Marketing Department of many enterprises, but also the management of many enterprises must consider the problem when allocating limited resources.

• 2023-05-12 | 09:00 - 16:00
• Online (Zoom link shall be sent to participant's email box before the training) 线上培训（Zoom会议链接将于培训前发到报名邮箱）