Overview

It has not been that long since most R&D activity took place either in the company's home country or headquarters, notably in the world's more developed regions.  However this is changing as companies become more globalized through outsourcing and offshoring.  As a result over recent years locations within the so-called BRIC counties have become increasingly attractive locations for some aspects of R&D activity.

China is certainly moving towards more of a focus on R&D and changing the game in international innovation and research and development.  Recognizing that efficient manufacturing alone is not adequate to maintain economic growth; China intends to evolve from a manufacturing-centric model to an innovation-based economy by 2020. Results are impressive so far, with leading indicators of innovation rapidly approaching parity with the West.

Obviously the huge growth in foreign investment in China in recent years has added greatly to China's attractiveness as a location for R&D activity. During this event we will look at the opportunities and challenges international companies face when engaging in R&D activity in China to make sure that they can effectively compete in the market.

Agenda

14:00--14:30  Registration & Networking

14:40--14:40  Welcome Note

14:40--15:30  Presentation by Florian Braunsteiner (Fiducia)

15:30--15:45  Q&A

14:45--16:10  Coffee Break

16:10--17:00  University of Central Lancashire (UClan)

17:00--17:30 Open Discussion/ Q&A

Speakers

Mr. Florian Braunsteiner

Business Development Executive, Fiducia Management Consultants

Mr. Florian Braunsteiner

Business Development Executive, Fiducia Management Consultants

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Florian's experience lies in supporting international companies wanting to enter the Chinese Market. With a special focus on European SMEs in the medical and plastics industries, Florian is able to develop custom-made solutions for clients paving the way to success. Having received his Bachelor from the Vienna University of Economics and Business and Masters from the Grenoble Graduate School of Business, Florian is deeply involved in understanding the intricacies of the current business environment in China, as well as international trade agreements and affairs between Asia and Europe. He has experience in international business and working for a consultancy in China and speaks English, German, Spanish, and French.

Mr. John Lonsdale

Director of Innovation and Enterprise, University of Central Lancashire / UCLan Technology Shenzhen Limited

Mr. John Lonsdale

Director of Innovation and Enterprise, University of Central Lancashire / UCLan Technology Shenzhen Limited

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John Lonsdale is a Director of UCLan's Shenzhen based subsidiary UCLan Technology Shenzhen Limited. John began his career with Rolls Royce plc before joining the UK's National Nuclear Laboratory and then UCLan where he has spent the past 8 years. His role at UCLan encompasses university to business partnership development, intellectual property development, commercialization and business incubation. John is a member of the University's senior leadership team and has a keen interest in China and developing a greater level of collaboration between the China and UK. John is a Chartered Marketer, possesses a first class engineering degree, an MBA and a DBA in academic entrepreneurship.

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