With by far the largest auto market in the world – and still growing faster than almost any other market – China is exerting growing influence over the development of the global automotive market and key global automotive trends. For example, it is clear now that China is bound to become a major force in the development and roll-out of new power train technologies such as electrical vehicles. And the same might well happen with another key industry trend: the development of the connected car and the improvement of mobility through connectivity. In the 2015 Auto Forum we will address - from the perspectives of government officials, industry leaders and renowned academics - how connectivity and mobility will affect China’s auto industry, how this will interact with urban transport and mobility management, which new competences and business models this will require, and to which degree China could be a part and a driver of the changes which are occurring at global level.

CEIBS will also collaborate with hexun.com and Incadea to launch CEIBS-Hexun 13th Finance and Economics Award: Car On-line Marketing Strategies. Guests will be treated to various typical digital marketing cases based on the online marketing programs and data mined from auto companies.

Members of the European Union Chamber of Commerce in China can enjoy 20% discount off the standard rate to attend by quoting code 'ATF10531124' at checkout. We encourage you to reserve your place today.

Notable speakers include:

• Prof. LIU Shijinm, Deputy Secretary-General, China Development Research Foundation and Former Vice President (Minister), DRCSC of PRC
• Dr. Hubertus TROSKA, CEO and Chairman of China and Member of the Board of Management, Daimler AG
• Ms. WANG Fengying, President, Great Wall Motor Company Limited
• Mr. DONG Yang, Executive Vice Chairman and Secretary General, China Association of Automobile Manufactures (CAAM)
• Ms. Dita CHARANZOVA, Member of the Internal Market Committee, European Parliament
• Ms. Yvonne CHENG, Partner, King & Wood Mallesons
• Mr. Dirk WOLLSCHLAEGER, Auto Global General Manager, IBM
• Mr. Lars DANIELSSON, Senior Vice President, Volvo Cars; CEO, Volvo Cars China
• Ms. LIU Qing, President, Didi Dache
• Mr. ZHU Huarong, President, Changan Automobile
• Mr. Karsten ENGEL, President and CEO, BMW Greater China
• Mr. Patrick STEINEMANN, Managing Director and Co-Head of Industrials, Bank of America Merrill Lynch

You may view the latest programme and speaker updates via this link.

To register, please use this link.

For more information, please visit: http://www.ceibs.edu/autoforum/programme/index.shtml

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