As the world’s second-largest e-commerce market after the US, China’s online and mobile shopping sector is exploding. In fact, online shopping increased by a massive 49% in 2014 year-on-year. But what are the key factors driving this growth and will e-commerce eventually replace brick-and-mortar stores? How is e-commerce changing the behavior of Chinese consumers and what’s in store for the sector going forward?
The European Union Chamber of Commerce in China and Cheung Kong Graduate School of Business (CKGSB) are pleased to host a joint event on “China’s E-commerce Explosion: Succeeding in a Fast-Changing Market” on 24th June, 2015, in Beijing. Leading industry experts from companies like Amazon, VIPShop, etc., and marketing professors from CKGSB will shed light on these questions and share best practices.
Agenda:
11:30 - 12:30 Registration and Lunch Buffet (complimentary)
12:30 - 12:40 Opening remarks
12:40 - 13:00 Presentation by Sun Baohong, Dean’s Distinguished Chair Professor of Marketing and Associate Dean of Global Programs, CKGSB
13:00 - 13:15 Presentation by Will Tao, Analysis Director, iResearch
13:15 - 13:55 Panel Discussion moderated by Li Yang, Assistant Professor of Marketing, CKGSB
Panelists
- Xu Bing, Vice President of Softlines Business, Amazon China
- Tony Feng, Vice President of Branding and Public Relations, VIPShop
- Larry Kung, Executive Chairman, Leyou Inc
- Mirko Wormuth, CEO, TWICE Fashion
- Will Tao, Analysis Director, iResearch
13:55 - 14:05 Break
14:05 - 14:25 Q&A session
14:25 - 14:30 Closing remarks
Location: http://j.map.baidu.com/rpImm
Speakers:
Sun Baohong – Dean’s Distinguished Chair Professor of Marketing and Associate Dean, Cheung Kong Graduate School of Business
Dr. Sun Baohong is the Dean's Distinguished Chair Professor of Marketing and the Associate Dean of Global Programs at Cheung Kong Graduate School of Business. She also directs CKGSB's Social Media and E-Commerce Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her Ph.D. from the University of Southern California in 1997 and B.A. from Renmin University of China.
Tony Feng – Vice President of Vipshop
With over fifteen years’ experience in Brand Marketing and Public Relations, Tony Feng now serves as Vice President of Vipshop and heads the company’s Marketing & PR Department. Prior to joining Vipshop, Tony worked as Brand Director for Olay Greater China and Consultant at Weber Shandwick. He received his dual bachelor’s degree in Economics and English Literature from Beijing Foreign Studies University. Tony is a creative Brand Marketing Strategist. He is good at integrating brand insight, consumer trends and data analysis into Marketing and PR communication in e-commerce industry.
Will Tao – Analysis Director, iResearch
Will Tao, since Feb. 2011, is the Analysis Director at iResearch. With more than 10 years of experience in the industry, Will' s expertise covers the whole TMT filed in China. Will led a series of research cases for many world-class hedge funds and private equities, ex. Tiger Global, DST, MIH, etc. He is also the company speaker to international news agencies. Mr. Tao started covering China’s Internet in 1999 while at Sina and has been working as a co-founder in e-commerce and other startups prior to joining iResearch. Will holds a Master degree in Information Management from California State University and a bachelor degree from Shanghai Jiaotong University.
Lawrence (Larry) Kung – Co-Founder and Chairman, Leyou, Inc.
Lawrence Kung is the Co-founder and Chairman of Leyou, the leading omni-channel specialty retailer for maternity, baby and young children’s products in China. Prior to founding Leyou, Mr. Kung worked for Microsoft Corporation as General Manager of Strategic Business Development for the Greater China Region from 2001-2005, responsible for managing Microsoft’s strategic investments in China, including the negotiation and execution of the NDRC-Microsoft MOU, the source-code licensing agreement for the Windows operating system and establishment of joint ventures such as the Shanghai-based Wicresoft. Born in Taipei, Mr. Kung graduated from Stanford University with bachelor and master degrees in electrical engineering, and received his MBA from Harvard Business School.
Dr. Mirko Wormuth – CEO, TWICE Fashion
Dr. Mirko Wormuth is the Founder and CEO of TWICE, China’s first fashion accessories brand. Before starting TWICE, Mirko worked as a corporate lawyer in the Beijing and Hong Kong offices of UK law firm Freshfields. He graduated with a Master of Law degree from Harvard Law School and a PhD in law from Hamburg University. Mirko is also a member of the Beijing Chapter of global entrepreneur network EO (LL.M., Harvard Law School).
Li Yang – Assistant Professor in Marketing, Cheung Kong Graduate School of Business
Dr. Li is Assistant Professor of Marketing at Cheung Kong Graduate School of Business. He received his Ph.D. from Columbia Business School and taught undergraduate and MBA classes there prior to returning to China. His research focuses on big data marketing analytics, with emphases on pricing, consumer choice, and competitive strategy.
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