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The fallout of the global financial crisis has impacted the world in a profound way. While Europe struggles through a protracted crisis, Asia continues to emerge as a major economic and political power. Given the rising importance of co-operation between Asia and Europe in this uncertain era, there is a strong impetus to understand how Asia is seen from Europe and to study Europeans’ perceptions of Asia. How does Europe perceive Asia’s rise? How is China’s regional role perceived in Europe? Is Europe well equipped to deal with Asia’s increasing economic and political power?
The European Chamber is delighted to welcome Professor Sebastian Bersick to address these and further pertinent issues by focusing on the role of perceptions in EU-Asia relations.
The study of perception is becoming an influential research field given its multi-disciplinary and unique approach in providing deepened understanding of others and their expectations. Understanding perceptions can provide improved communications and guidance for informed policy adjustments. The lecture provides data and analysis based on an international study carried out in a sample of eight EU member states – Austria, Belgium, Denmark, France, Germany, Italy, Romania, United Kingdom – throughout 2010 and 2011.
The study aims to help guide Asian and European policy makers to improve mutual co-operation and includes detailed daily analysis of 29 media outlets across Europe, a public opinion survey of over 6,000 respondents and face-to-face interviews of over 100 top European media professionals. Rigorously researched and analysed, the study offers an insight into the issues and images of a ‘Rising Asia’ that resonate most among Europeans.
Agenda
16.00 Registration
16.30 Welcome remarks, Dr. Ioana Kraft, General Manager, European Chamber
16.35 Speech by Professor Sebastian Bersick and Q&A
About the speaker
Assoc.-Prof. Dr. Sebastian Bersick is Executive Director of the Centre for China-EU Relations at the School of International Relations and Public Affairs (SIRPA) at Fudan University, Shanghai. He is a specialist in international relations, security and Asian affairs. His areas of research and teaching include EU-Asia relations (esp. EU-China, ASEM, EU-ASEAN), US-Asia relations, Chinese foreign policy as well as regional cooperation and integration in Asia (esp. ASEAN, EAS, APEC, TPP). He has published widely in these areas and is a frequent commentator in national and international media (e.g. Deutsche Welle World, The Economist, International Herald Tribune). He is also Associate Fellow at the German Council on Foreign Relations (DGAP) in the China and Asia-Pacific Program and the Research Coordinator of the international research project Asia in the Eyes of Europe.