As the level of urbanisation in China has exceeded 50% and is in rapid development, China plans to become a leader in the global green building industry to guarantee future generations’ harmonious development. On the other side, Europe’s R&D in this sector has given to European companies a clear competitive advantage with highly sophisticated and advanced technologies, combined with unique taste and design. Although it’s getting more accessible, still the Chinese market is yet strictly regulated and hard for foreign companies to enter. This conference aims to give a very first support to those companies who are considering China in their future growth strategy.
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