The China IPR SME Helpdesk and the European Chamber of Commerce in Nanjing are inviting you to a workshop on Branding and Trade Mark Protection in China, which will address:
· Why is it crucial to register your trademark as soon as possible to avoid future problems
· How to register a trademark in different product and service classes, a system unique to China
· How to license a trade mark in China
· Different methods to legally enforce your trade mark in the case of infringement
You will have the opportunity to discuss IP issues you may have with the expert during an interactive workshop and you are welcome to ask questions throughout the presentation and during the dedicated Q&A time. You may also book a private one-on-one IPR consultation session with the expert following the workshop.
Tentative Agenda
2.00pm –2.30pm Registration
2.30pm –2.45pm Welcome and introduction to Helpdesk services,
Judith van de Bovenkamp, China IPR SME Helpdesk
2.45pm –3.15pm How to develop and protect your (Chinese) brand names,
Maarten Roos, Managing Director, R&P China Lawyers
3.15pm –3.35pm Coffee Break
3.35pm –4.00pm Strategies for Trademark Enforcement in China, Maarten Roos
4.00pm –4.30pm Q&A session
4.30pm –5.00pm IPR one-on-one consultation sessions
Registration and Cancellation
This training event is available to European Small and Medium Enterprises and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations only. The event is closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend, please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation email.
Speaker Biography
Maarten Roos, R&P China Lawyers
Maarten Roos was educated at Leiden University and Guangzhou’s Sun-Yat-sen Univerity. He advises and represents Western companies with business interests in China, mainly relating to investment projects and corporate activities, intellectual property rights protection, employment issues and dispute resolution. He has worked on numerous complex transactions including M&A deals, corporate (re-)structuring and company liquidations, and frequently represents foreign clients in negotiations with Chinese business partners and government officials. Maarten also serves on the supervisory board of the subsidiaries of several multinational companies. Maarten founded R&P China Lawyers in 2010 as the first foreign-managed Chinese law firm in Shanghai, advising international companies on Chinese legal issues and representing them in court, arbitration and negotiations with government departments. In September 2010 Kluwer Law published his first book, “Chinese Commercial Law: A Practical Guide”, which offers practical insights to Chinese law and practice for international companies that trade with or invest in China, covering subjects such as investment, joint ventures, M&A transactions, IP protection, dealing with disputes, financing subsidiaries, and tax compliance. Maarten has worked in the Chinese legal industry since 2002, and is fluent in English, Dutch and Mandarin Chinese.
About the China IPR SME Helpdesk
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.
For more information, please visit:
www.china-iprhelpdesk.eu