If there is one challenge that businesses operating in China raise repeatedly it is the attraction and retention of talent. In this supremely competitive market, how does a company’s brand and reputation affect those conditions? How are companies of different sizes, from different industries, and with different levels of brand awareness successfully marketing themselves both internally and externally? What is the difference between “employer branding” and “recruitment marketing” and why does it matter?
European Union Chamber of Commerce in China together with the American Chamber of Commerce in the People's Republic of China are pleased to jointly present a panel discussion on employer branding and recruitment marketing, moderated by Jim Leinenger, Beijing practice leader of talent management consultancy Towers-Watson, and featuring:
Mark Baldwin, Managing Director, Oxus China (bio)
Lee Liu, Regional HR Manager, Baidu (bio)
Matthew Bruno, Managing Director, ReSource Pro China (bio)
Craig Adams, Regional Marketing Director, Burson-Marsteller China & Asia Pacific (bio)
This panel will share case studies and insight of value to human resources, recruitment marketing and PR professionals.
Agenda:
3:30 - 4:00 PM Registration
4:00 - 5:30 PM Panel Discussion and Q&A
Venue: (map)
AmCham-China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road
Chaoyang District
中国美国商会新办公室 会议室
远洋光华国际, AB座6层
朝阳区金桐西路10号
Tel: 8519-0800
Jointly with:
About the Human Resources Forum at the European Chamber
The European Chamber’s Human Resources Forum aims to provide a platform for exchange of information, experiences and best practice among member companies, as well as promote awareness of HR and labour-related issues across industries. It is an event-driven platform that regularly delivers seminars and training sessions of interest to HR professionals.
For more information about Human Resources Forum in Beijing, please contact Ms. Chanelle Hong at chong@europeanchamber.com.cn