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Kathy is currently a principal and Chief Expert for the Consumer Goods and Retail practice at Roland Berger. With over 13 years of professional strategic consulting experience, she has become an opinion leader and core member at the Greater China 's consumer goods and retail sector.
Throughout her career, Kathy has demonstrated expertise in driving strategic transformations, optimizing business processes, and merchandising excellence for consumer and retail clients. Her impressive portfolio includes a diverse range of clients, comprising both MNC and local prominent fashion and lifestyle companies, FMCG enterprises, and emerging Chinese direct-to-consumer (DTC) brands.
Kathy has also been extensively involved in collaborating with China's leading internet companies, having contributed to over ten highly regarded public reports on digital ecosystem collaboration. Her experience in enterprise model innovation, sustainable development, digitization, and DTC transformation further solidifies her reputation as an industry expert.
Over the past five years, she has dedicated herself to spearheading the transformation and advancement of retail and consumer goods enterprises. Additionally, she has actively championed sustainability initiatives, engaging in insightful discussions with corporate clients to explore various transformative opportunities amidst the impact of sustainability issues. Kathy's profound insights have earned her invitations for interviews by prestigious media such as Harvard Business Review, Business School Magazine, and CBNweekly. She has also been a featured speaker at prominent forums, including China Consumer Expo and the Global Consumer Summit, where she shared her forward-thinking perspectives on China's sustainable development.
Her noteworthy publications on global sustainable research include the influential "Time to Act, Sustainable Fashion" white paper, developed in collaboration with renowned global fashion media WWD. Furthermore, her contributions extend to Roland Berger's global publication, "The sustainability game: how new rules are reshuffling consumer goods markets."