IPR Working Group Meeting: IP Protection in China’s Digital Economy Go back »
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Time2020-11-18 | 15:00 - 17:00
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Venue:Zoom Online Meeting
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Address:Link will be sent one day before the event
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Fee:Members: Free
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The global pandemic has further accelerated the digital transformation of businesses resulting in increased reliance on e-commerce platforms, boom in the AI-related industries and digitalisation of production and delivery processes. With digitalisation of businesses, consumption too has increasingly moved online. Intellectual property (IP) is crucial to digital economy as it drives innovation and provides SMEs with comparative advantage over competitors. While digital economy brings about new IP risks like online infringements, it also creates new solutions for IP protection such as the use of blockchain technologies or reliance on sophisticated notice and take-down systems on e-commerce platforms or even the use of internet courts speeding up IP enforcement procedures. To be successful in digital economy, SMEs should focus on protecting their IP by adopting a comprehensive IP strategy taking into account the needs of digital economy.
European Union Chamber of Commerce and China IPR SME Helpdesk jointly organize a webinar on “IP Protection in China’s Digital Economy” to provide SMEs with the tools for designing a comprehensive IP protection strategy for digital economy. During this webinar, China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will provide an overview of the major IP issues concerning digital economy, focusing on IP protection on e-commerce platforms, the protection of AI-intensive technologies and the use of blockchain technologies while Mr. Quentin Bottasso from Zhong Lun Law Firm will get more practical, explaining IP protection in contracts. Both experts will provide tips for designing a comprehensive IP strategy adapting to the realities of the digital economy. The webinar will end with a Q&A session where attendees can raise their questions and interact with the speakers.
Agenda
15:00 -15:10 |
Opening remarks by the Vice Chair of the IPR Working Group Mr. Reinout van Malenstein |
15:10 – 15:15 |
Introduction to the services of the China IPR SME Helpdesk by Ms. Jennifer Cao |
15:15 – 15:55 |
Presentation on the Overview of IP Protection in China’s Digital Economy by Mr. Matias Zubimendi |
15:55 – 16:35 |
Presentation on IP Protection in Contracts by Mr. Quentin Bottasso |
16:35 – 16:50 |
Q&A Session |
16:50 – 17:00 |
Closing remarks by the Chair of the IPR Working Group Mr. Filippo Sticconi |
Registration
1. Online registration
2. Email registration: please send Company Name, Name, Title, Mobile Number to gz.ga@europeanchamber.com.cn. The registration is complete only if a confirmation letter is received.
活动注册
1. 网上注册
2. 邮件注册:请将公司名称,姓名,职务,手机号码发送到 gz.ga@europeanchamber.com.cn。收到商会邮件确认后注册成功。
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
活动条款
活动的席位有限。为了确保您的出席,我们建议所有活动都提前网上注册或邮件注册。对于任何未提前注册者,我们都不能保证您的参与。
我们全部活动都由英文召开,且除特殊说明外均为非公开的。
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event.
To cancel you can: 1) email gz.ga@europeanchamber.com.cn or 2) cancel online if you registered for the event through the website.
取消报名
如果您不能参加已注册过的活动,请在不少于一个工作日的时间内取消您的注册。
如取消注册您可以: 1) 发送邮件至gz.ga@europeanchamber.com.cn; 或 2) 网站注册者可在网上取消。
Speakers
Mr. Matias Zubimendi
Mr. Matias Zubimendi
Mr. Matias Zubimendi is the IP Business Advisor at China IP SME Helpdesk in Beijing, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi has a strong background in both business development and intellectual property rights protection, having previously worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. Previously, he has also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies.
Mr. Zubimendi has given lectures at various conferences including the Ibero-American Conference on Chinese Studies and published several articles including “The legal protection of intangibles in the video games industry”. As a Professor Assistant, he has also given lectures on Commercial Law and Procedural law, while focusing on Copyright and AI in his research. Mr. Zubimendi is a native Spanish speaker fluent in English.
Mr. Filippo Sticconi
Mr. Filippo Sticconi
Filippo is an Italian qualified lawyer, as senior associate in GWA - Greatway Advisory he is assisting European companies in PRC and Chinese companies in Italy in transnational matters related to Intellectual Property rights, International Commercial Law & Arbitration and M&A. Before was a legal advisor in Italian law firm with offices in China, representing major Chinese companies (including SOEs) in matters connected with international commercial disputes, IPR and M&A.
Currently Filippo serves as National Chair of the Intellectual Property Working Group of the European Union Chamber of Commerce in China.
He studied and worked in China since 2009, he holds a Master's degree in law at Alma Mater Studiorum University of Bologna, visiting student at China Political Science and Law University. Recently he contributed to the draft of legal guide for foreign companies in PRC issued by the Italian Ministry of Economic Development, has been a speaker in both Chinese and Italian law universities and co-authored and published articles regarding matters related to PRC Intellectual Property and Commercial law in professional publications and in some of the most prominent Italian financial and legal newspapers.
He is member of the Italian Bar Association, Young International Council for Commercial Arbitration (YICCA) and the European China Law Study Association (ECLS).
Mr. Reinout van Malenstein
Mr. Reinout van Malenstein
Reinout van Malenstein is the National Vice-Chair of the IPR Working Group of the European Union Chamber of Commerce in China.
Reinout is Senior Counsel at HFG Law & Intellectual Property in China (Beijing, Shanghai and Tianjin), and is based in Shanghai. He advises companies on trademarks, copyright, patents, trade secrets, technology transfer, contracts and corporate law in China. Reinout has also worked on intellectual property for the European Commission in Greater China. Before that he was the head of the China practice at a leading Dutch law firm and a lawyer in the Netherlands on intellectual property at Freshfields Bruckhaus Deringer LLP. Reinout is currently the secretary of MARQUES China team. He regularly publishes articles on IP and speaks at both national and international conferences on IP. He holds a Master of Laws degree in Netherlands and EU IP law from Utrecht University and a Master of Laws degree in Chinese IP law from Peking University.
Mr. Quentin Bottasso
Mr. Quentin Bottasso
Quentin Bottasso is a Legal Consultant at Zhong Lun Law Firm Guangzhou Office with a strong focus on advising international companies on the Chinese legal and regulatory system. Quentin has deep expertise and experience with regard to various aspects of Chinese law, particularly contract, labor, intellectual property and commercial law, and his ability to understand his clients’ expectations and requirements makes him a valuable partner for those conducting business activities in China.
His fluency in English and French and professional proficiency in Mandarin Chinese and Italian, along with his understanding of Western and Chinese law and culture, are key elements to the successful relationships he has cultivated with his clients. His clientele are composed of mostly European companies in the industrial, sourcing, manufacturing, and wine industries.
In addition to his client work, Quentin has contributed to a number of publications on Chinese law, lectured at the joint International MBA program of MIT and Sun Yat-sen University, and constantly works on enhancing his technical knowledge and judgement in order to serve his clients better.
Before taking up his role as a Legal Consultant at Zhong Lun, Quentin worked in the same position at United & Way Law Firm in Guangzhou. He holds both a Bachelor of Laws and Master of Chinese Business Law from Aix-Marseille University in Southern France, and has studied Chinese law at the prestigious South West University of Political Science and Law in Chongqing, China.