[Webinar] Chinese Consumer Value Index: Understanding China's Consumer Culture and the Change in Behavior as Result of COVID-19

[Webinar] Chinese Consumer Value Index: Understanding China's Consumer Culture and the Change in Behavior as Result of COVID-19 Go back »

Time

2020-04-02 | 16:00 - 17:20
Venue:

Online - Zoom Platform
Address:

Online - Zoom Online Meeting Platform
线上—Zoom在线会议平台
Fee:
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Non Members: 150 RMB
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As Chinese society continually develops and transforms, even more so in the past months, the need to understand Chinese consumers’ values and behavior has heightened. In the aftermath of COVID-19, companies will need to put consumers at the focus of their business strategy in order to foster a meaningful relationship with their customers. This holds true for both Chinese companies and International companies doing business in China looking to achieve long-term growth.

This Webinar will introduce the first-ever Chinese Consumer Value Index, an in-depth insight into Chinese consumers and their values, published by Avantgarde Shanghai, its sister company Trendbüro and Kantar Germany. The dialogue will center around important values for Chinese consumers, best practice examples, industry experts’ assessments and the inevitable change in consumer behavior as a result of COVID-19.

The European Chamber is pleased to invite Mr Christian Stipp, Managing Director of Avantgarde Shanghai and Dr Zheng Han, Professor of Innovation and Entrepreneurship at Tongji University to share their insight and outlook on the above-mentioned. The Webinar will take place on 2nd April 2020 at 4:00pm (GMT +8) via Zoom.

This webinar will be off the record.

Agenda

4:00pm-4:05pm Opening words by Dr Ioana Kraft, General Manager, European Union Chamber of Commerce in China,
Shanghai Chapter

4:05pm-4:30pm Presentation by Dr Zheng Han, Chair Professor of Innovation and Entrepreneurship at the Sino-German
School for Postgraduate Studies (CDHK), Tongji University in Shanghai

4:30pm-4:55pm Presentation by Mr Christian Stipp, Managing Director, Avantgarde Shanghai

4:55pm-5:15pm Joint Q&A session

5:15pm-5:20pm Closing words by Dr Ioana Kraft, General Manager, European Union Chamber of Commerce in China, Shanghai Chapter

Views expressed by invited speakers do not necessarily reflect the opinions or position of the European Union Chamber of Commerce in China

Terms and Conditions

· Webinars have limited capacity, to ensure your attendance please register online in advance. We cannot guarantee access to anyone not registered in advance. The link to access the webinar will be sent to those who successfully registered online in advance.

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· All European Chamber in person events and webinars are off the record, unless stated otherwise.

· The European Chamber reserves the right to change the event and webinars programs at any time.

Cancellation Policy

Cancellations must be received in writing at least 24h day before the date of the webinar.

To cancel you can: 1) email yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Should you fail to cancel your participation on time, the European Chamber reserves the right to transfer future event / webinar registrations to other interested participants. In the case of fee-based events, the event fee will be charged to those who fail to cancel their registration on time.

Speakers

Prof. Dr. Zheng Han

Chair Professor of Innovation and Entrepreneurship at the Sino-German School for Postgraduate Studies (CDHK), Tongji University in Shanghai.

Prof. Dr. Zheng Han

Chair Professor of Innovation and Entrepreneurship at the Sino-German School for Postgraduate Studies (CDHK), Tongji University in Shanghai.

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Professor Dr. Zheng HAN is Chair Professor of Innovation and Entrepreneurship at the Sino-German School for Postgraduate Studies (CDHK), Tongji University, in Shanghai. He is also founder of HAN Executive Advisory and Development, a boutique executive development company specialized in strategy and change management, marketing and innovation management. He also co-created the Brand Academy, an innovative executive development platform together with Porsche China.

Professor Han studied in Germany and holds an Industrial Engineering Master’s Degree in Mechanical Engineering of TU Braunschweig. He completed his Ph.D. at the University of St. Gallen, Switzerland, and was scholar of the Swiss National Science Foundation, visiting scholar of the China Europe International Business School (CEIBS) in China and the Wharton-SMU Research Centre in Singapore. His articles appear in renowned international journals such as International Journal of Technology Management, Journal of Knowledge Management, R&D Management, International Journal of Entrepreneurship and Innovation Management and International Entrepreneurship and Management Journal. Professor Han teaches EMBA and top executive programs for leading international business schools and universities such as ESMT, ESSEC Business School, ETH Zürich, Mannheim Business School, Tongji University and University of St. Gallen.

Before his academic career, Professor Han served as Chief Representative and Chief Investment Advisor of a Fortune Global 500 company in China for 7 years. In this capacity, he was responsible for strategic investments and the expansion strategy of portfolio companies in the region. Professor Han works on strategy, innovation and marketing advisory projects and design and deliver frequently executive development programs, workshops and keynote speeches for both MNCs and “Hidden Champions” such as Alibaba, BASF, Bosch, Continental, Freudenberg, Heraeus, IBM, Leica Cameras, Metro Group, Mubea, Porsche, Schott, Schindler, and Siemens.

Mr. Christian Stipp

Managing Director, Avantgarde Shanghai

Mr. Christian Stipp

Managing Director, Avantgarde Shanghai

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Christian Stipp is an international brand expert with a vast experience in brand strategy, brand development and product management. In recent years he has been recognized as a global expert in creating and executing brand experience for multinational brands all over the world.

Christian started his career in the sporting goods industry, when he worked for the biggest sporting goods Retailer Karstadt Sports for almost 10 years. In different positions he developed Karstadt Sports’ brand strategy and own products, created cooperations with NFL, NBA, MLB and German Bundesliga and implemented worldwide trends into the stores.

In 1996 Christian joined the Adidas Group, where he held the position of the Global Business Unit Manager of Apparel, for which he created and developed the global product range. Christian and his team were in charge of several big product shots sold in range of several million pieces per year.

In 2004, Christian went with his family to Shanghai and opened the Avantgarde office in China with the goal to help multinational brands to (re-) connect with their key target groups and to position themselves in a dynamic Chinese market by creating memorable brand experiences.
His first big client was BMW China. For the automotive manufacturer, Avantgarde was in charge of several car launches, driving experiences and roadshows. As for example BMW’s very unique destination X Rallye, which started from four different locations and ended up in one final destination. Destination X is now in its 10th episode and has succeeded in generating a great and loyal fan community by showing BMW’s costumer the most exciting areas in China.
Besides BMW and Mini, Avantgarde created also executed outstanding brand experiences and pop-up store concepts for the other premium automotive such as Porsche, Mercedes, Ferrari or Aston Martin.

Christian’s agency was strongly involved to emphasize on Nike‘s commitment with the Chinese Olympic Team before the Bejing Olympics.
The building of a museum for Lebron James, which reflected the basketball player’s amazing athletic development, was one more prominent project Christian was in charge.

In 2011 Christian went back to Munich. He was able to continue his successful path in a global role as Managing Director by winning new clients and worked close together with the Avantgarde offices in Delhi, London and Shanghai.

Christian is back in Shanghai since 2018. He is still taking care about Avantgarde’s core business ‘brand experience’ but extend it by new formats, which are in development.

Christian is married and father of 3 children (22/20/12).

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