A strong brand is instrumental in winning new customers when entering China’s market. As lot of time and money is spent on building brand reputation, it can be damaging to SMEs if someone else started to sell their products under the same brand name. Thus, brand protection is the key to success on China’s market. Successful protection, however, requires a comprehensive strategy, including registering IP such as trademarks, monitoring the market and taking action when spotting infringements.
During this webinar, our experts will be discussing brand protection strategies in China. Ms. Eloisa Hu from Wang Jing Law Firm will explain the implications of the new Trade Mark Law to brand protection delving into issues concerning bad faith trademark registrations and how the new law aims to curb these. Ms. Elinor Greenhouse, the IP Business Advisor of China IPR SME Helpdesk will provide practical advice on how to protect your brand on e-commerce platforms, focusing on removing counterfeit products from major platforms. Mr. Andrew Houlbrook will focus on fighting counterfeiters and other trademark infringers offline, providing an overview of enforcement mechanisms and how to track down and investigate counterfeiters.
Agenda
14:00 – 14:10 Introduction (SC, SH, Helpdesk, includes welcoming words from SC, SH and introduction of webinar rules as well as a short intro to China IPR SME Helpdesk)
14:10 – 14:40 Implications of the New Trade Mark Law to Brand Protection by Ms. Eloisa Hu
14:40 – 15:10 Brand Protection on E-Commerce platforms by Ms. Elinor Greenhouse
15:10 – 15:40 Tracking down Counterfeiters by Mr. Andrew Houlbrook
15:40 – 16:00 Q&A Session
Short Introduction of China IPR SME Helpdesk
The China IPR SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
The China IPR SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10, the subsequent Phase II in 2010-2013 and Phase III in 2014. Phase IV ran from January 2015 to June 2018. As of September 2018 Phase V commenced expanding China IPR SME Helpdesk’s services also to the SMEs from COSME countries.