From large scale international games like the Olympics and the World Cup to the hundreds of marathons that take place in China every year, more and more Chinese people are now viewing and participating in various kinds of sports. Put together with Chinese government policy to promote the development of the sports industry and rising public awareness of fitness and health, the market seems set to continue growing.
How can the growing popularity of sports be leveraged by businesses? How can all types of companies use sports to enhance and position their brands? Cross-industry collaboration has brought value and proven successful for many companies in China. What creative ideas can be sparked when collaborating with sports?
The European Chamber is delighted to invite Nikki Wang, Head of Sports Business Development at Deloitte, to shed light on overview of Chinese sport sponsorship market, Tony Dou, Deputy General Manager at Twitter Greater China, to share Twitter's sports marketing cases and Speed Quan, Senior Marketing Director and Head of Brand and Digital at SAP Greater China, to discuss SAP's Practice in sponsorship marketing.
Agenda
13:30 – 14:00 Registration
14:00 – 14:10 Welcome remarks
14:10 – 14:40 Presentation on an overview on Chinese sport sponsorship market by Nikki Wang, Head of Sports Business Development, Deloitte
14:40 – 15:10 Presentation on Activate brand to life: SAP Practice in sponsorship marketing by Speed Quan, Senior Marketing Director and Head of Brand and Digital, SAP Greater China
15:10 – 15:40 Discussion with Tony Dou, Deputy General Manager, Twitter Greater China moderated by Tom Howard, Chair of the Marketing and Communications Forum, European Chamber
15:40 – 16:00 Q&A with audience
Views expressed by invited speakers do not necessarily reflect the opinions or position of the European Union Chamber of Commerce in China.
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