This training is coorperate with CCI France Chine(French Chamber)
Training objectives:
The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with an eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.
Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.
Who should attend?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.
Course outline
Market insights:
· Who are the Chinese Internet users & online buyers ?
· Market Size / Market Growth
· Market Trends
· Focus on the eCommerce market
· Logistics needs
Deep dive into the largest eCommerce platforms : Taobao/Tmall – JD - PinDuoDuo
· The major importance of e-Marketplaces in China’s eCommerce scene
· Business models of the e-Marketplaces in China
· Tmall & JD Focus
· What is a TP and how to work with them ?
· Costs and Team necessary to setup and run
· Social Commerce : PinDuoDuo deep dive
Cross Border eCommerce
· What & Why Chinese shoppers buy on Cross Border eCommerce ?
· Why and How brands can leverage Cross Border eCommerce ?
· Focus on the main players and market trends
· Review of the different logistics options
· Cross Border Tax – New Scheme and Positive List
Stand Alone eCommerce Website
· The Localization of an eCommerce Website for China
· Hosting a website in China
How to generate traffic and sales on Tmall & JD ?
· Free traffic
· Paid Traffic
· Content marketing / Brand Hub
· Tmall / JD IPs and Shopping festivals
· Tmall Databank and JD 9Shi intropduction
· Case studies & Best practices
Social & Content marketing for Social Commerce
· Market insights
· Positioning of Wechat / Weibo / LittleRedBook
· Wechat Commerce & Advertising
· Weibo Deep Dive
· LittleRedBook Deep Dive
· Case studies & Best practices
Video
· Livestreaming & eCommerce
· Short Videos & eCommerce
KOLs
· Market Insights
· How to select them ?
· How to work with them ?
· Data and ROI
· Case studies & Best practices
Strategy & Budget
· The MUST HAVE of an eCommerce Strategy
· Planning a budget for your eCommerce
Language & Duration
Language: English
Duration (in days): 1 day from 9 am to 6 pm
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.