Social media age, potential crisis is every where, customer complains, safety issues, environmental issues, labor issues, product recall and so on. Companies with an increasingly fierce media landscape changes and an army of self-media eager to express their opinions via wechat and Weibo, that may lead to a reputation crisis and its effects on their brand and even businesses. This is especially true in the digital world, where a new crisis management strategy is a must-have.

Why one company died due to a crisis while another one turned around quickly after an effective response?

How to judge the serious level of a crisis?

What's the right approach to handle crisis?

Should we response or not?

When to response？

Who to response and how?

With that background, European chamber invites you to join our seminar series about crisis communications under social media age: what changed and unchanged for crisis managements in China? We invited crisis management expert lily Wang to share with us some insights.

社交媒体时代，品牌声誉传播及危机管理的变与不变

社交媒体时代，危机无处不在。客户投诉，安全问题，环境问题，劳工问题，产品召回等等。今天中国有超过300万的自媒体，大量的自媒体通过微信和微博表达自己的观点，如今，越来越多的企业担心声誉危机对自身品牌乃至企业发展的影响。在数字化时代尤其如此，有效的品牌危机预警与应对管理战略势在必行。

为什么一家公司因危机而倒闭，而另一家公司在有效应对后迅速灭火?

如何判断危机的严重程度?

处理危机的正确方法是什么?

我们是否应该回应?

什么时候回应？谁回应？怎么回应?

为更好的解决上述问题, 中国欧盟商会特别邀请到了著名品牌声誉与危机管理专家王丽丽老师，就“社交媒体时代，品牌声誉传播及危机管理的变与不变”与大家做出分享。

Agenda:

14:00-14:30 Registration

14:30-16:00 Presenation & case study

16:00-16:30 Q&A and discussion

Speakers

Mrs. Lili Wang

Founder, Golden Bird Internaitonal Consulting

Mrs. Lili Wang

Founder, Golden Bird Internaitonal Consulting

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Advisor of CCTV-National Brand Plan (国家品牌计划) .Lili has provided crisis communications and spokes person trainings to senior executive from companies like Benzs, Continental, Saint-Gobain, Sinochem, Solvy, Sabic, Covestro, etc.
Former Asia Pacific CMO of GE Lighting, Home Appliance and Industrial.
Chairman of AICM (Association of International Chemical Manufactory) PRCC committee (2015).
Chairman of European Chamber Marketing and Communications Committee, Shanghai (2016-2017)

22 years experience in UK, US and China in both B2B & B2C industries Serving top Fortune 500 companies include GE, Bestbuy, and Deloitte Consulting (Chicago), CCTV.

Executive Keynote speakers for Global WIN (2015 Rome), CEIBS, Fudan, Jiaptong MBAs, Asia Digital Marketing Forum (Singapore & HK), Beijing Olympics Economy Forum (Beijing)

A Coach for Marketing/Communications professionals

Graduated from Northwestern University (Chicago)  

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