The EU Chamber Tianjin Chapter and The German Chamber of Commerce Tianjin jointly invite you to our Interchamber Breakfast Seminar, one of our most popular events, to be held at the Astor Hotel Tianjin this time. 

Few companies that do business in China are fully prepared for the current (and coming) economic and regulatory changes as the economy slows and transition is from low-cost to high value. Old ways of doing business are no longer as fruitful as before. To compete in the future, companies need to grow stronger and improve critical capabilities. For B2B MNCs, the Premiumisation agenda should focus on becoming fit: adjusting to slower growth, shifting in demand patterns and facing stronger competition.

We’ll explore the ways in which firms can make further gains in the premium sector, traditionally dominated by global MNCs, by way of new revenue streams that augment or complement existing products.

>> During the seminar, you will learn about:

- The position of premium products in the highly competitive Chinese B2B Market

 - Current changes and trends affecting even the biggest MNC brands

 - The ideal approach to stay ahead of competition. Should you stay in the premium segment and adapt your offering? Should your company target the mid-market with a new strategy? What are possible new revenue streams?

 >> Language: English

 >> Agenda:

07:30 – 07:45 Registration 
07:45 – 09:15 Breakfast & Presentation by Mr. Jelte Wingender
09:15 – 09:30 Q&A

>> Speaker:

Mr. Jelte Wingender: is a Manager at Solidiance, Asia’s premier strategy consulting firm leading the North China operations. Prior to joining Solidiance, he spearheaded the growth strategy and business development in northern China for a German boutique consultancy and executed and led several projects with various German SMEs across Asia. Mr. Wingender is further Director of Startup Grind Beijing, the largest global Startup community, headquartered in Silicon Valley and powered by Google for Entrepreneurs. He brings with him a strong connection to the Chinese Start-up landscape, where he is advising entrepreneurs on business model optimization and value creation strategies. Mr. Wingender holds a Master’s degree in East Asian Economics and is fluent in English, German and Chinese. He looks back on more than 10 years of China experience.

 >> Cancellation Policy: 

If you cannot attend an event for which you have registered, please cancel your registration no later than 24 hours prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged to the full for event cost

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