Cooling economic growth, a depreciating currency, and a gyrating stock market are making political and business leaders concerned that China’s economic dream may be ending. Yet Chinese consumers remain upbeat.
However, beneath this statement lurks significant change. The days of broad based market growth are coming to an end as consumers become more selective about where they spend their money. Spend is upgrading from products to services, and from hard luxury to premium segments. Consumers are seeking a more balanced life, where health, family, and experiences take priority.
The European Chamber is delighted to have Dr. Sabine Ichikawa, Director of the Luxury and Innovation Institute at ESSCA School of Management and Dr. Klaus Hilleke, CEO of Simon-Kucher & Partners. They will be discussing the ways Chinese consumers are modernizing, and understanding these changes in spending habits will be decisive in determining the companies that win or lose.
AGENDA
8:30 to 9:00 Registration
9:00 to 9:10 Welcome Remarks
9:10 to 9:40 "Luxury vs. Premium Consumption" by Dr. Sabine Ichikawa, Director of the Luxury and Innovation Institute at ESSCA School of Management
9:40 to 10:10 "Behavioural Pricing/ Paying for Premium" by Dr. Klaus Hilleke, CEO of Simon-Kucher & Partners
10:10 to 11:00 Roundtable Discussion/ Q&A Session
11:00 to 11:10 Closing Remarks
Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: ltan@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.