Full-day Training: The Art of Selling Luxury Go back »
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Time2016-06-29 | 09:00 - 17:00
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Venue:The European Chamber Shanghai Office, Unit 2204
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Address:
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Fee:Members: 2200 RMB |
Non Members: 3300 RMB
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.
This training will explore every component of luxury sales and offer proven, practical strategies for connecting with customers. The luxury market calls for "Sales Ambassadors" who represent the brand with distinction and understand how to connect with customers by discovering their unique moti-vational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, sales ambassadors are able to build trust, brand loyalty, and lasting customer relationships.
Benefits
- A Skill Called “Empathy”
- Etiquette & Manners
- From Good to Great
- Improve Your Personal and Professional Image
- Acquire Knowledge About Sophistication and Luxury
- Empathize With Your Client and Establish Emotional Connection
Contents
- Introduction to Luxury Sale Cycle
- Increase Your Clients’ Satisfaction
- Double Your Sales Results With Right Attitude and Up-Sell
- What happens in a luxury environment that makes it unique?
- How do you build customer loyalty that can last for decades or even a lifetime?
- What is the link between a luxury creation and the person dreaming of owning It?
- How can you give added value compared to the competition?
- How do you go about up-selling or cross-selling in a luxury environment?
- How can you take advantage of customer after sales service situations?
- How can approaches such as using silence and observation play an active role in the sales process?
- What are customers really shopping for when they visit a luxury boutique?
Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: ltan@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
Speakers
Mrs. Adile Cretallaz
Mrs. Adile Cretallaz
Adile is a dynamic trainer, facilitator, and certified executive coach driven by a passion for human development and who has become a true mentor for everyone she has touched.
With vast experience in the hospitality industry and business consultation, Adile is an expert in creating instructive workshops and motivational speeches through a unique experiential learning approach that is fit for all individuals. With a highly diverse background, Adile is continuously able to meet varying issues with fresh ideas that promote better organizational practices to boost a company’s overall effectiveness.
By combining her knowledge in management and coaching, together with her business experience in Europe, Middle East, Asia and Australia, she is able to help everyone no matter his or her level to come up with creative solutions and simplify any complexity that people might encounter. She is always tuned with her audience and makes sure that their engagement remains memorable.
Her wide ranged credentials allow her to create simplicity in the most complex of issues. She is a facilitator who is always tuned in with her audience and makes sure that their engagement remains memorable.
Adile's area of expertise encompasses organizational development, talent growth, marketing strategies, sales and management practices, and human development. Also an expert in luxury, she understands the challenges this booming industry raises in emerging and mature countries and is keen to share her observations and future predictions in this field.
She also expands her activity into the education field by managing her own Fashion School in Istanbul (IFA Paris) and launching the first MBA Luxury Brand Management in Turkey at Kadir Has University.
Adile has large corporate experience at an executive level in companies such as Accor Asia Pacific, Star Woods, Intercontinental, TSA Savills PLC. In 2005 she established her own boutique management company that became now a reference. Her cultural fluency and fast pace adaptability are her main strengths.
Born in Turkey and raised in Europe, she has traveled extensively nearly every part of the world and worked in Asia, Australia, the Middle East and Europe. Adile has become a citizen of the world and has gained expertise from all the horizons.
Adile is currently based in China where she’s resided since 2000.