The European Chamber and China IPR SME Helpdesk are pleased to invite you to attend the IPR Protection Strategies for Design on the 9th November at Central Plaza of Chengdu.
中国欧盟商会和欧州中小企业中国知识产权服务处（China IPR SME Helpdesk）非常高兴的邀请您参加将于11月9日周一在成都中环广场举办的“设计类知识产权保护策略”活动。
In China gaining legal protection for product and packaging designs is very different from Europe leading to many questions for European businesses operating in China:
-How can I protect my design from being copied?
-What is the difference in protection offered by design patent and copyright?
-Can I protect a design if it has already been sold in another market?
-What about software design?
由于中国对于产品和包装设计的法律保护与欧洲并不相同，在中国经营的欧州企业遇到了很多问题：
—如何能保护我的设计不被抄袭？
—外观设计专利和版权的保护有什么区别？
—如果一项设计已经在其他市场上出售，我怎样去维权？
—软件设计如何维权？
This training will provide the answers to such typical questions and provide a framework to develop a strategy for effectively protecting existing and future designs. The training will also feature an interactive exercise which will provide practical experience of developing a design protection strategy.
本次培训将回答这些常见问题，并为有效保护现有及未来设计类知识产权提供策略制定的框架。本次培训还包括一项互动训练，为您提供设计知识类产权保护战略的现实经验。
Target Group: 目标群体：
This training is suitable for companies in the creative sector but equally for any company investing in product or packaging design.
本次培训适合创意类公司以及投资于产品或包装设计类公司。
Language 语言: English Only 英文
Tentative Agenda活动暂定安排
3:30pm-4:00pm – Registration 签到
4:00pm-4:05pm – Welcome remarks 致开场辞
4:05pm-5:00pm – Developing a protection strategy for designs, Reinout Van Malenstien, IP Expert, China IPR SME Helpdesk 欧州中小企业中国知识产权服务处知识产权专家Reinout Van Malenstien先生发表演说
5：00pm-5：30pm – Q&A session 自由提问
Speaker Biographies
Reinout Van Malenstein
Before joining the China IPR SME Helpdesk, Reinout has gained working experience as an IP lawyer in the Netherlands, working for a ‘Magic Circle’ law firm and after that as the head of the China desk at a Dutch law firm. He also worked as a delegate of the EU China Co-Reach IPR project and as a researcher and lecturer of Utrecht University in The Netherlands.
Reinout is a Dutch citizen, and speaks English, Chinese, Dutch and German. He holds a Master of Laws in Chinese Law from Peking University and a Master of Dutch Law in Civil Law, specializing in Intellectual Property Law, from Utrecht University. Reinout is also a guest lecturer of various prestigious Chinese and European Universities and Institutions.
About the China IPR Helpdesk
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.