“Reform, Strategy and Development–Set up China Auto Repairing New Situation” Seminar

2014-10-13 | All chapters

Presentation

l  Most of the Ministries are concerned with this reform and have launched own movements including MOT, SAIC, AQSIQ, NDRC, MOC.

l  The significances of the new deal: administrative simplification, supply of healthy policy environment, rise of industry attention, higher qualities for consumers service, strategic emphasis of the industry and position, innovative approaches that improve key aspects such as the working efficiency, services qualities and lack of efficacy.

l  Cloud technology have been mentioned many times during the presentations. This technology has gradually become a highly-focused technology that may be largely promoted.

l  Monitoring and certification are crucial steps. The monitoring includes material testing, structural testing, size matching testing etc.

l  The knowledge and benefits of global coding and identification was comprehensively introduced.

 

Discussion Section Summary

1.     One representative from the AC firms points out that the most crucial task at the moment is anti-monopoly. He also mentions the key methods to cope the current situation is MVRC, which equals to mark, verification, read and communication.

2.     One problem exists that causes the current problem is the immature costumers professional level. All they pursue is to successfully repair the car without any detailed asks. They aren’t really familiar with the process and the pricing standard. This makes the 4S Store profit a lot and many auto components enterprises face big challenges.

So this policy deal with the negative situation of the AC firms an also push the integration and update of 4S stores. 4S stores with high quality will survive and those low level stores will be eliminated eventually by the market. This can largely protect the benefits of the consumers.

Meanwhile, the Ministry of Education is called to launch more professional training to enhance overall consumers’ level, so that the market could develop more sustainably.

3.     The concern of how regulating departments will support help auto components products and the technicists is mentioned. The government official reminds all the participants that the mode of thinking shall be transformed. AC firms ought to use a from-bottom-to-top thinking mode, keep maintenance record, improve its technology and have more professional training.

4.     The question that how different types of participants in the market shall play their own roles is put forward. The official talks about the roles of OEMs, AC production firms, Auto repairing companies, 4S stores, consumers etc. He emphasized the importance of Disintermediation and thus accomplish the mutual benefits.

5.     Some participants are concerned with the whole lasting period of the reform. The official points out that this integration takes some time to accomplish and the whole process shall be under the national supervision.

6.     During the process of reform integration, the issue that will newly-emerged players take dominance of the market is brought up. The official mentions the example of Microsoft and points out that large opportunities for e-commerce, investment agencies, research bodies etc. exist. The old participants in the market shall also be alarmed.

7.     The costs of unifies coding are concerned by some of the participating firms. The official assures that the unified coding is fairer and more standard for all the bodies in the market and reaches more to the international practices. The costs are also not very high. The concern related to the information security after the implantation of unified coding is also raised. The official emphasizes that the unified coding is for public information and shall be familiarity among all the participating firms.

8.     Some participants asks about the core issue at the moment. The official claims that all of the players in the market ought to update and transform their conceptions, follow the pace of the government policies, recognize the importance of informationization and absorb more qualified and talents. To improve consumers’ awareness and professional level are also very important issues currently.