Chamber IPR Working Group Chair Participated in China Intellectual Property Annual Conference

2019-09-02 | Shanghai

On 2nd September, European Chamber's national IPR working group chair Ms. Xu LIN participated as a moderator for the 10th China Intellectual Property Annual Conference. Ms. Lin was a coordinator for Session 3 Trademark Management Strategy and Brand Value Realisation, where speakers from LEGO, SONY and Xiaomi shared their insights on brand building and trademark protection strategies.